articles you might like
Getting Ghosted Because of Your Photography Prices? It’s Not Your Price, It’s Your Positioning
Last week, I had TWO makeup artists tell me that they raised their prices and after sending their new prices to DM inquiries, they mostly got ghosted. Ouch. Maybe you can relate.🙄 Here's the thing. I believe it's not their price, it's their positioning. I often get asked why some headshot photographers are so expensive, but the real issue isn't about being expensive or cheap - it's about how you present your value. The Real Problem: Marketing, Not Money This is a problem of marketing, not price, especially when you're competing in a saturated market where differentiation is key. Unless your...
Photographers: Your Makeup Artist is Costing You Clients
We had an interesting conversation about headshot photography makeup artists last week after one of the lessons in Headshot Academy. By the way, are you on the wait-list for the next launch? Get on it here! We were discussing makeup artists for headshot photography... and how to get them to work for us more efficiently. As I’m sure you can relate, when a makeup artist takes an hour and a half for “natural” makeup– we’re not talking full-on glam for weddings here– it makes us frustrated. Cuz,what in the world is taking so long? It’s a portrait for f*ck’s sake! Well someone brought up the...
Why Incentivizing Referrals as a Photographer Doesn’t Work
Have you ever tried to start a referral program incentivizing referrals from clients by offering to pay them? Like “If you refer me, you get $50 for every person I shoot”? Well if you have, you’ve probably figured out it doesn't work. It BARELY works with affiliate programs that track an easy referral link for clients to pass on, for a commission if the referee purchases using the link. Barely… …and with a lot of coaxing to be pro-active in sharing the link. See the reason this kind of marketing doesn’t work and doesn’t help grow your business is because it’s asking clients to be pro-active...
Headshot Photographers: The One Client You Should Be Targeting
Let me ask you a question. Who is your Ideal Client? Aaaand it’s not who you think. When I ask photographers who their ideal client is, I often get an answer that resembles their version of a dream client. Two totally different things. An ideal client, sometimes referred to as a right-fit client is the one person your business serves and markets to. Okay I know you’re thinking “Vanie, I definitely serve more than one person.” but hear me out on this one. Sure you have lots of clients. And sure you have different “types” of clients other than the one...