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Headshot Photographers: The One Client You Should Be Targeting
Let me ask you a question. Who is your Ideal Client? Aaaand it’s not who you think. When I ask photographers who their ideal client is, I often get an answer that resembles their version of a dream client. Two totally different things. An ideal client, sometimes referred to as a right-fit client is the one person your business serves and markets to. Okay I know you’re thinking “Vanie, I definitely serve more than one person.” but hear me out on this one. Sure you have lots of clients. And sure you have different “types” of clients other than the one...
Terms and Conditions for Photographers: When to Enforce them.
I have a very clear cancellation policy. When a client books a session, they automatically get a “quote” sent to them from my CRM (17Hats 👈 affiliate link) that has them go through a series of agreements before paying their deposit. First, they have to initial the package details indicating they understand what they get with the package and what is considered an add-on, meaning, an additional fee. Next, they have to initial all 11 lines of my contract one by one before signing it at the bottom, line 6 of which (for my actors) reads like this; RESERVATION FEE,...
How to Compete as a Photographer in a “Saturated” Market
The market is over-saturated. There are too many photographers competing for the same clients as you. They are all charging very little, driving down the cost of photography in your area. How do you charge more than them? Or really, how do you stay in business? Well, first and foremost your work HAS to be stellar. Exceptional. Beautiful. Compelling. Different. Do you have the craft of photography covered? If so, then in a “saturated” market, the way to compete is by selling your value. Meaning, while every other photographer is displaying their prices for the world to see and shop past until...
Why Selling Feels Icky to Photographers and How to Fix It
The other day, I shared a sales post on my Instagram stories, which if you didn’t know is viewed by your followers. Stories are a great place to sell especially when you’ve earned the ask by nurturing your ideal clients in your feed. The series was a testimonial my associate photographer had received, along with her pictures and then a call to action to “book a session” with us. I tagged my associate on all three stories but I noticed he only shared the first two and left out the call to action. The most important part of the series. THE SELL! For some reason artists fear asking for money...