Let’s talk about the niche elephant in the room (yes, it’s a thing, I checked).

Now, you might be thinking, “Why limit myself? I can capture anything from amazing landscapes, to cars, to models, to products to adorable newborns!”

And while that’s an admirable jack-of-all-trades spirit, in the world of photography and business, it actually backfires.

Here’s the deal: “When you try to be everything to everyone, you accomplish being nothing to anyone.” – Bonnie Gillespie.

It’s like walking into a restaurant with a menu that has endless choices – ever been to a Cheesecake Factory and just given up only to point to the first item your finger lands on when the waiter asks if you’re ready?

Donald Miller said it best: “If you confuse, you’ll lose.”

If your website is full of all kinds of photography, you’re giving the visitor a reason to give up and leave.

Potential clients won’t know what you specialize in, or if you’re the best fit for their specific needs.

In fact, if they see a mishmash of car pics and wedding pics, suddenly, your credibility as an expert in any field feels shaky.

Here’s the truth: the more you specialize, the more credible you become and the more clients you’ll attract.

Because by specializing in one or two areas, You’ll be seen as a trusted source in your niche.

It’s like being big fish in a small pond.

I’ll give you another example.

I was recently searching for a social media manager and I came across a bunch of profiles with amazing-looking pages, some boasting impressive growth stats.

But then I saw one profile specifically focused on social media for service-based businesses just like mine and immediately, this person felt like my perfect match, the expert I’ve been searching for.

Same is true for you.

Your prospects will convert at a much higher rate when you specialize and cater to their specific needs.

Have you ever heard of a person looking for just photography services? No. Everyone looks for a specific kind of photography service based on their needs.

If you want to increase your earnings, ditch the “jack-of-all-trades” trap and embrace the power of the niche.

Got thoughts on the topic? Comment below!