Why Finding Your Niche is the key to higher earnings as a photographer.

Let’s talk about the niche elephant in the room (yes, it’s a thing, I checked).

Now, you might be thinking, “Why limit myself? I can capture anything from amazing landscapes, to cars, to models, to products to adorable newborns!”

And while that’s an admirable jack-of-all-trades spirit, in the world of photography and business, it actually backfires.

Here’s the deal: “When you try to be everything to everyone, you accomplish being nothing to anyone.” – Bonnie Gillespie.

It’s like walking into a restaurant with a menu that has endless choices – ever been to a Cheesecake Factory and just given up only to point to the first item your finger lands on when the waiter asks if you’re ready?

Donald Miller said it best: “If you confuse, you’ll lose.”

If your website is full of all kinds of photography, you’re giving the visitor a reason to give up and leave.

Potential clients won’t know what you specialize in, or if you’re the best fit for their specific needs.

In fact, if they see a mishmash of car pics and wedding pics, suddenly, your credibility as an expert in any field feels shaky.

Here’s the truth: the more you specialize, the more credible you become, the more clients you’ll attract, and the better you’ll understand how to compete effectively against generalist photographers.

Because by specializing in one or two areas, You’ll be seen as a trusted source in your niche.

It’s like being big fish in a small pond.

I’ll give you another example.

I was recently searching for a social media manager and I came across a bunch of profiles with amazing-looking pages, some boasting impressive growth stats.

But then I saw one profile specifically focused on social media for service-based businesses just like mine and immediately, this person felt like my perfect match, the expert I’ve been searching for.

Same is true for you.

Your prospects will convert at a much higher rate when you specialize and cater to their specific needs. This specialization should also be reflected in your photography ads that convert by speaking directly to your niche market’s pain points.

Have you ever heard of a person looking for just photography services? No. Everyone looks for a specific kind of photography service based on their needs.

If you want to increase your earnings and start achieving your photography goals, ditch the ‘jack-of-all-trades’ trap and embrace the power of the niche.

Got thoughts on the topic? Comment below!