HEADSHOT ACADEMY® – ENROLL NOW →
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LIVE YOUR DREAM LIFE
AS A PHOTOGRAPHER
Learn both the technical skills and business essentials to become a top-earner in your field
I see you my friend. You’re dreaming of turning your camera skills into a thriving career, or taking your photography business from “barely covering expenses” to fully booked. But…
You’ve got a memory card full of practice shots with no idea how to turn them into a paying portfolio.
You keep waiting for one more lens, one more YouTube tutorial, or one more portfolio update before you finally call yourself a “Pro.”
You constantly undercharge or offer discounts because you’re afraid they won’t book if you charge what you actually need to survive.
You’re quietly editing till 2 a.m., wondering if you’ll ever make enough to quit your day job.
You scroll Instagram and see a million other successful photographers and think, why would anyone hire me?
HEADSHOT ACADEMY
WITH HEADSHOT ACADEMY
BUILD A WELL-OILED REVENUE MACHINE
GAIN UNSHAKEABLE PRICING CONFIDENCE
LIVE LIFE ON YOUR OWN TERMS
Headshot Academy is Right for You if:
You're just starting out
You’ve got a small portfolio, and you know success isn’t overnight, it requires patience and “showing up every day” to turn your passion into a full-time, profitable business.
You're a part-timer
You’re eager to ditch the boss. You take action instead of making excuses, so you can bypass the years of trial-and-error it takes to go full-time.
You're a full-time photographer
You take radical responsibility for your growth, knowing you may need to pivot your strategies or ask for support to finally reach that six-figure mark.
Headshot Academy is NOT Right for You if:
You equate "buying" with "success"
You think purchasing a login is a magic pill that’ll fix your bank account without watching all the lessons and doing the work.
You refuse to do the "unsexy" stuff
You just want to push the shutter button but you don’t actually implement the marketing and business strategies I teach.
You need a boss to drive the car
I provide the roadmap and the community, but if you need constant hand-holding just to take the next step, you aren’t ready for this level of growth.
maybe go back to doom-scrolling
WHY HEADSHOT ACADEMY TURNS DREAMERS INTO SUCCESSFUL PROS
BECOME A CLIENT MAGNET
Stop chasing low-paying leads and start attracting right-fit clients. We clarify your target market and messaging so your calendar books itself with clients who actually value your work.
FOCUS ON WHAT MATTERS MOST
BOOST YOUR SHOOTING CONFIDENCE
RECLAIM YOUR EVENINGS
TURN CLIENTS INTO RAVING FANS
COMMAND PREMIUM PRICES
Stop competing on price. We implement the sales strategies, funnels and psychology that convert “price shoppers” into high-ticket investors who are happy to pay you what you’re worth.
The three things you’ll love the most
SELLING WITHOUT THE "ICK"
WORK THAT FUELS YOU
UNCOMPROMISED FREEDOM
Headshot Academy Offers Everything You Need to Build a 6-Figure Studio
26 Years of "In the Trenches" Experience
Skip the decades of trial-and-error. I’m handing you the exact playbook that keeps my studio booked and profitable, so you don’t have to learn the hard way.
Lifetime Access & Future Updates
Never feel behind. You get lifetime access to the core program, including every future update we release, so your business strategy stays current forever.
A "Zero-Guesswork" Roadmap
Stop consuming random content. I give you a linear, step-by-step curriculum that tells you exactly what to do, in the right order, to get results.
Direct Access, Live Coaching & Private Community
You’re not doing this alone. Get your specific roadblocks cleared and your questions answered in real-time during our live weekly coaching sessions and in our private FB group.
The "Implementation" Library
Tools to take action. Access your vault of worksheets, exercises, and templates designed to help you implement what you learn immediately.
100% Risk-Free 14-Day Guarantee
Your investment is safe. After 14 days, if you show up and do the work, but still feel like this program isn’t right for you, I refund your money. No hard feelings.
Headshot Academy Is Now Open For Enrollment
$997
$189
What’s Inside
MODULE 1 | 6 LESSONS
6 Key Marketing Decisions
This is your business bedrock. We make the 6 critical decisions that separate struggling hobbyists from high-earning pros, ensuring you build on solid ground from day one.
Choosing Your Niche
Defining Your Ideal Client Avatar (ICA)
Identifying Your Differentiation
Creating Your Tagline
Creating Your Lead Magnet
Choosing Your Email Service Provider (ESP)
MODULE 2 | 5 LESSONS
Building Your Systems & Streamlining Your Workflow
We’ll implement the tools that run your business on autopilot, so you can stop drowning in busy work and start focusing on what pays the bills.
Choosing and Setting up Your CRM
Understanding Contract Essentials
Choosing Your Email Client
Choosing a Web-Gallery Platform
Embracing Accounting Software
MODULE 3 | 6 LESSONS
Photography Essentials
You’ll learn to control light, to pose your subjects, to direct authentic moments, and shoot in any environment so you never panic about light again.
Using Available Light Indoors
Using Strobes with Available Light
Using Strobes
Using Available Light Outdoors
How to Direct Your Subjects for Natural Expressions
Posing, the Details and the VIP Experience
Master the subtle adjustments that make every client look flawless while delivering a high-end experience.
MODULE 4 | 9 LESSONS
Post-Processing Essentials
We’ll build a lightning-fast editing workflow that delivers high-quality results in a fraction of the time, so you can get back to living your life.
Hard Drives and Backup Systems
Filing and Naming Images
Importing Into Lightroom
Culling Images in Lightroom
Processing in Lightroom
Exporting from Lightroom
Custom Color in Photoshop
Retouching in Photoshop
Saving Output Files in Photoshop
Ensure your final files are formatted perfectly for print and web so your work always looks its best.
MODULE 5 | 7 LESSONS
Providing a VIP Experience
We’ll implement a high-touch client experience that turns every customer into an unpaid sales rep who raves about you to their friends.
Welcoming Your Clients
Anticipating & Turning Potential Complaints into a VIP Experience
The VIP Touches: Essential Client Supplies
The Art of the Details: Mastering Wardrobe & Hair
Taking Control of the Makeup Experience
Setting Expectations
Eliminate post-shoot disagreements and ensure a smooth session by mastering the art of clear, professional communication from start to finish.
Going the Extra Mile
MODULE 6 | 6 LESSONS
Marketing and Sales
Stop chasing leads. We’ll build a marketing engine that fills your inbox with qualified leads automatically, so you can spend less time selling and more time shooting.
Building Your Sales Funnel
Content Creation and Distribution
Repurposing Content
Affiliate Marketing Strategies
Leverage other people’s audiences to acquire warm leads and book clients.
Advertising
Search Engine Optimization
MODULE 7 | 1 LESSON
The Super Sales Call Strategy
Stop dreading the “money talk.” We’ll replace awkward sales pitches with a confident conversation framework that gets clients to say “yes” without you ever having to lower your prices.
Super Sales Calls
Enroll Today, Before Doors Close
$795 VALUE
BONUS #1: WEEKLY LIVE COACHING & PRIVATE FACEBOOK COMMUNITY
You’re not doing this alone. I show up LIVE every week (for 8 weeks) to answer questions and provide feedback as you work through the recorded curriculum. You’ll also gain immediate access to our private Facebook community to connect with peers and get the real-time support you need.
$197 VALUE
BONUS MODULE #2: STARTING FROM SCRATCH
Learn how to create an impactful online presence that showcases your professionalism through a high-converting website, logo, and brand that immediately positions you as a professional.
$197 VALUE
BONUS MODULE #3: AN OVERVIEW OF SOCIAL MEDIA MARKETING
Stay relevant in the digital age. Master the essential basics of social media marketing so you can keep your studio thriving and ensure your business stays top-of-mind online.
$15 VALUE
BONUS LESSON #4: HOW TO USE A LIGHT METER WITH STROBES
Get your exposure perfect from the very first click, ensuring consistent results that look professional and drastically reducing the time you spend correcting images behind a computer screen.
$95 VALUE
BONUS MODULE #5: HIRING THE RIGHT MAKEUP ARTISTS
Learn the crucial skills needed to find, vet, and collaborate with makeup artists who have the niche-specific experience required to elevate your client experience and the quality of your images.
$15 VALUE
BONUS LESSON #6: HOW TO CHOOSE BACKGROUND COLORS
Learn a simple formula for choosing background colors that create more impact, resulting in visually appealing, color-coordinated portraits that look intentional and polished.
$15 VALUE
A MINI LESSON ON GRIDS
You’ll learn how to use grids to narrow the beam of your strobes, creating dynamic backgrounds that takes your portraits to a whole new level.
whew, that was a lot so let’s recap shall we?
Here’s What You’ll Get When You Enroll in Headshot Academy Today:
7 Core Modules: Access to the complete step-by-step roadmap showing you exactly how to become a top earner as a headshot photographer in your field.
Bonus #1: Weekly Live Coaching & Private Facebook Group: Get direct access to me every week to ask questions and get real-time feedback as you work through the program.
Bonus #2: Starting from Scratch: Create an impactful online presence with a high-converting website, logo, and brand that positions you as a pro.
Bonus #3: An Overview of Social Media Marketing: Learn the marketing basics to ensure your business stays relevant and thrives in the digital age.
Bonus #4: How to Use a Light Meter with Strobes: Nail your exposure in-camera to save hours in post-production while looking like a total pro.
Bonus #5: Hiring the Right MUAs: Learn the crucial skills to find, vet, and collaborate with makeup artists who have the niche experience to elevate your client experience.
Bonus #6: How to Choose Background Colors: Master a simple formula for creating visually appealing and color-coordinated portraits for more impact.
Bonus #7: A Mini Lesson on Grids: Master the art of directing light to add depth and dimension to your work.
Over $2,326 worth of collective systems and processes to create your dream life as a photographer…
ALL YOURS FOR JUST $997
$997
$189
Plus You’ll be Backed by my Risk-Free 14-Day Guarantee
Take the first two weeks to decide if this is your “heck yes.”
Within your first 14 days in Headshot Academy, you’ll gain full access to the first two modules of the program. You’ll have already implemented 6 crucial marketing decisions and put the systems in place to run your business efficiently, giving you a massive head start before you ever have to make a final financial commitment.
I want this to be the best investment you’ve ever made for your career, my tog friend. If you’ve done the work, completed your worksheets, and honestly feel the program isn’t for you, just show me your effort and I’ll refund your investment in full.
Your Burning Questions Answered!
WHAT MAKES THIS COURSE DIFFERENT FROM FREE RESOURCES ONLINE OR OTHER PHOTOGRAPHY COURSES?
Headshot Academy is a comprehensive, structured, cohesive roadmap that guides you from start to finish in one place. Unlike scattered information on YouTube or TikTok, this program addresses the fact that you simply “don’t know what you don’t know,” meaning you can’t search for the missing pieces of your business puzzle if you don’t even know they’re missing. It replaces random tutorials with a proven, all-in-one strategy specifically for your portrait photography career.
I’m busy and can’t always show up live, will i fall behind?
While I host weekly live coaching sessions for 8 weeks to support your progress, the curriculum is recorded, allowing you to work at your own pace and listen to lessons on the go whenever it fits your schedule. You never have to worry about feeling “behind” and you’ll have lifetime access to the lessons and all future core program updates, ensuring you can implement the systems at a speed that works for your life.
WHAT IF I’M BRAND NEW TO the PHOTOGRAPHY BUSINESS, is this course right for me?
Absolutely. I include a dedicated bonus module called “Starting from Scratch” specifically to help you build your online presence, logo, and brand from the ground up. Combined with the Photography Essentials module, you’ll learn exactly how to pose, light, and direct your subjects with confidence, whether you have a professional studio space or are just starting out in your garage like I did.
I’m already a great shooter, I just need help with marketing, will I get value here?
Yes, because being a great photographer is only half the battle. We take a deep dive into the business side of the industry, covering everything from sales funnels and marketing strategies to identifying your ideal client and capturing leads. If you already have the “art” down, this program provides the business systems and workflow automation you need to finally get paid what your talent is actually worth.
I shoot corporate and lifestyle images rather than actors, is the content still relevant?
Headshot Academy is designed for any photographer looking to grow a thriving, high-end portrait business. Whether your target market is business executives, entrepreneurs, or actors, (I even have family portrait photographers join), the essential skills, lighting recipes, and business systems taught here are the exact marketing strategies required to become a top earner in your specific niche.
Do I need a lot of gear to get started?
You don’t need a massive studio or a massive budget for equipment to see results with this system. I worked from home for ten years and got my first studio long after I hit 6-figures. I show you how to create professional portraits in any space using basic lighting tools, focusing on the “recipe” for great light rather than the price tag of your gear. My goal is to get you profitable with what you have so you can eventually upgrade your kit from a place of abundance.
You know that success as a photographer doesn’t happen by just taking awesome pictures. There’s so much more to it than that.
But you're ready to live life on your own terms.
You’re serious about having the freedom to be your own boss and the fulfillment of earning your living as a creative. You want a business that supports your lifestyle, not one that drains it.
Your work ethic is your greatest asset.
You aren’t afraid of hard work or playing the long game. Even if your confidence isn’t fully there yet, your drive is, and that’s exactly what it takes to succeed in this industry.
Expert guidance is the shortcut to your success.
Starting today means bypassing the stumbling blocks and reaching your professional goals much faster. You don’t need to know every single step right now; you just need to be willing to trust a proven process that has already paved the way for you.
The Art and Business of a Six-Figure Photography Career Starts Here.
$997
$189
hi there, i’m vanie (vah-nee) poyey, your new guide!
I built a six-figure photography business from scratch, made all the mistakes, so you don’t have to learn the hard way.
As a college dropout and self-taught photographer, my journey wasn’t a straight line. I wasted thousands of dollars and years of trial and error making every mistake in the book, from struggling with confidence to failing to set proper client expectations.
I know exactly how it feels to navigate the ups and downs of this industry alone, and I would have given anything for someone to tell my younger self what to do and when.
My goal is to give you the expert guidance I wish I had starting out.
With over 26 years in the game and consistent six-figure revenue from headshots alone, I’ve refined a system that actually works. Teaching you how to reach this level of success brings me so much joy because it’s about more than just money, it’s about the freedom to live life on OUR terms.
The freedom you want is the freedom that’s become mine.
I’ve stayed in this game for over two decades because I couldn’t imagine answering to anyone but myself. I’m here to show you that a thriving, creative, and independent life isn’t just a dream, it’s a proven process, and I’m ready to walk you through every step.
Headshot Academy is my life’s work (and 26 years of knowledge) poured into 7 modules to get you there as quickly and as easily as possible.
Join Headshot Academy Before Enrollment Closes on January 22nd at 8:59 PM PT.
$997
$189
© 2026 Vanie Poyey Photography Inc.