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HEADSHOT ACADEMY – ENROLL NOW →

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LIVE YOUR DREAM LIFE

AS A PHOTOGRAPHER

Learn both the technical skills and business essentials to become a top-earner in your field.

I see you my friend. You’re dreaming of a fulfilling career as a photographer or you’re ready to level up your current business but…

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You feel paralyzed not knowing where to start or what to do
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Low confidence and self-doubt is holding you back
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You feel guilt around charging enough to make a profit
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You don’t feel like you can compete and be relevant
well, i’m here to help

HEADSHOT ACADEMY

provides you with simple, step-by-step systems that streamline the art and business of portrait photography and gives you the confidence you need to thrive as a photographer.
Vanie is is such a wealth of knowledge and experience and has so much to share. You will get more than you even expected. So worth it.
DANIELLE VERNENGO

WITH HEADSHOT ACADEMY

attracting high paying clients is as easy as 1,2,3

Implement smart systems and marketing strategies

So you’ll have a well-oiled-machine with consistent revenue

1

Learn lighting and post processing essentials

So you gain the confidence to charge your worth… and then some

2

Fill your calendar with ideal clients

So you live life on your terms

3

Headshot Academy is Right for You if:

You're just starting out

with a small portfolio, and looking for your ticket to emotional and financial freedom as a creative

You're a part-timer

eager to ditch the boss, while bypassing the years it takes to figure it out on your own

You're a full-time photographer

with big goals who hasn’t figured out systems and processes for a clear path to six-figure income
you’re in the right place my friend

WHY HEADSHOT ACADEMY CAN BE SO SUCCESSFUL FOR

photographers who dream big

BECOME A CLIENT MAGNET

Clarify your target market and messaging so you easily book your calendar with right-fit clients

FOCUS ON WHAT MATTERS MOST

Build essential systems with the tools and software that’ll help run your business more efficiently

BOOST YOUR CONFIDENCE

Learn lighting and posing techniques for the skills to work in any lighting condition and any location

GET BACK YOUR TIME

Learn a streamlined workflow for processing, color correcting and retouching so you stop editing into the wee hours of the night

HAVE CLIENTS ADVERTISING FOR YOU

Learn the VIP client experience that makes fans out of clients and has them filling up your calendar with more fans

BOOK HIGH-PAYING JOBS

With multiple sales strategies and funnels in place, increase traffic to your site and easily convert price shoppers into value buyers

The three things you’ll love the most about headshot academy

SELLING (YES, REALLY)

Headshot Academy helps you create a brand that makes it so easy for you to sell to your right-fit clients, you won’t feel like you’re selling and neither will they.

WORK THAT’S TRULY GRATIFYING

Wake up every morning eager to create for and serve the people who value you the most. Log off every afternoon feeling satisfied, fulfilled and in control of your life.

FREEDOM

Create a life with no more compromises, or bending to the will of other people. Make your own rules, set boundaries and dictate your own schedule.

What Headshot Academy Has to Offer:

26 years of photography & business experience

Lifetime access to all future updates of core program

Step-by-step roadmap style teaching

Live lessons with live Q&A

Full money-back guarantee

Support library with worksheets and exercises

“Vanie has been invaluable in offering the benefits of her 20+ years of experience, saving me a LOT of trial and error.”
CHRIS LONSBERRY
Headshot Academy Is Officially Open For Enrollment And it Will Change Your Life
ONE INSTALLMENT OF

$997

    6 INSTALLMENTS OF

    $189

      “If you want to learn how to transform your business and dial in your photography skills, working with Vanie is a must and a game changer!”

      Sharon Vetalice

      What’s Inside

      HERE’S WHAT YOU’LL GET INSIDE HEADSHOT ACADEMY

      MODULE ONE

      6 Key Marketing Decisions

      In this module we’ll build a solid foundation to transform you into a high-earning portrait photographer with 6 crucial marketing decisions. This module forms the organizational bedrock on which your business will stand.

      Defining your niche:
      A narrow focus for higher earning potential
      Crafting your ideal client avatar (ICA):
      Effectively target your marketing efforts to prospects ready to buy from you
      Discover your differentiation:
      Set yourself apart and stand out in your market
      Formulate your tagline:
      Attract right-fit clients and make an impression they’ll remember
      Designing your lead magnet and choosing your ESP:
      Provide value and build trust for future sales

            MODULE TWO

            Building Systems & Streamlining Your Workflow

            In this module, we’ll focus on building the essential systems and processes that’ll help you run your business more efficiently so you free up precious time to focus on what matters most.

            Choosing your CRM:
            Automate tasks that save you time, manage client communication, and keep your business organized
            Understanding contract essentials:
            Set clear expectations, protect your business and command premium prices as a pro
            Choosing your email client:

            For features that streamline client communication and save you time

            Choosing a web-gallery platform:
            Increase post photography sales and level up your client experience
            Embracing accounting software:
            Save loads of time during tax season, streamline your finances, and get valuable insights into your business growth
                  2

                  MODULE TWO

                  Building Systems & Streamlining Your Workflow

                  In this module, we’ll focus on building the essential systems and processes that’ll help you run your business more efficiently so you free up precious time to focus on what matters most.

                  Choosing your CRM:
                  Automate tasks that save you time, manage client communication, and keep your business organized
                  Understanding contract essentials:
                  Set clear expectations, protect your business and command premium prices as a pro
                  Choosing your email client:

                  For features that streamline client communication and save you time

                  Choosing a web-gallery platform:
                  Increase post photography sales and level up your client experience
                  Embracing accounting software:
                  Save loads of time during tax season, streamline your finances, and get valuable insights into your business growth

                        MODULE THREE

                        Photography Essentials

                        In this module, you’ll learn lighting, posing and directing techniques to make you a confident photographer who can tackle any situation without sweat.

                        Using available light indoors:
                        Learn lighting techniques using window light in any indoor space (with depth or without) so you reduce your spend on studio equipment
                        Using strobe lights indoors:
                        Create more consistency in your photography with more control for a wider range of lighting setups even in challenging weather conditions
                        Using available light outdoors:
                        Learn how to find the best locations, control light in any outdoor environment, any time of day, so you create amazing portraits even without a studio
                        Posing, the details and leveling up the experience:
                        Wow your clients with your technique, and leave them feeling good about themselves AND their decision to hire you so they sing your praises to all their friends
                        Directing your subjects with games for authentic expressions:
                        Learn to use prompts, and live engagement to elicit genuine emotions while giving clients an unforgettable experience

                          MODULE FOUR

                          Post Processing Essentials

                          In this module you’ll learn essential post-processing skills so your images are further refined and stand out to attract more clients.

                          Hard drives + backup systems:
                          Learn SOPs for streamlined, reliable backup systems to prevent losing irreplaceable images, AND your reputation
                          Filing and numbering systems:
                          Create a secure and searchable file organizing system for easy access to save time and frustration when searching for specific images
                          Importing into Lightroom:
                          Maintain a well-organized catalog and streamline your importing process so you’re efficient with editing
                          Culling images in Lightroom:
                          Learn tricks to speed up your workflow by quickly identifying the best images and wow clients with quality, not quantity
                          Processing in Lightroom:
                          Use Lightroom to its fullest with AI and batch processing techniques to log off your day faster with each shoot
                          Exporting from Lightroom:
                          Learn exporting techniques with presets to streamline repeatable tasks with the touch of a button
                          Custom color in Photoshop:
                          Learn how to correct skin tones and tweak colors for professional looking images so your clients fall in love with your work all over again
                          Retouching in Photoshop:
                          Take your work to the next level by creating naturally finished images that will have your clients praising the outcome
                          Building actions in Photoshop:
                          Automate repetitive tasks to increase productivity and save time and effort
                            4

                            MODULE FOUR

                            Post Processing Essentials

                            In this module you’ll learn essential post-processing skills so your images are further refined and stand out to attract more clients.

                            Hard drives + backup systems:
                            Learn SOPs for streamlined, reliable backup systems to prevent losing irreplaceable images, AND your reputation
                            Filing and numbering systems:
                            Create a secure and searchable file organizing system for easy access to save time and frustration when searching for specific images
                            Importing into Lightroom:
                            Maintain a well-organized catalog and streamline your importing process so you’re efficient with editing
                            Culling images in Lightroom:
                            Learn tricks to speed up your workflow by quickly identifying the best images and wow clients with quality, not quantity
                            Processing in Lightroom:
                            Use Lightroom to its fullest with AI and batch processing techniques to log off your day faster with each shoot
                            Exporting from Lightroom:
                            Learn exporting techniques with presets to streamline repeatable tasks with the touch of a button
                            Custom color in Photoshop:
                            Learn how to correct skin tones and tweak colors for professional looking images so your clients fall in love with your work all over again
                            Retouching in Photoshop:
                            Take your work to the next level by creating naturally finished images that will have your clients praising the outcome
                            Building actions in Photoshop:
                            Automate repetitive tasks to increase productivity and save time and effort

                              MODULE FIVE

                              Providing a VIP Experience

                              In this module we’ll focus on the importance of creating a memorable and positive experience for your clients so they become the biggest promoters of your business.

                              Welcoming your clients like VIPs:
                              Taking steps to make sure your clients instantly feel uplifted from the moment they are greeted by you, setting the pace for a positive session
                              Anticipating and turning potential issues into VIP experiences:
                              Learn the crucial skill of proactively addressing tough situations to ensure clients feel like you have their best interest at heart
                              Essential client supplies:
                              Learn the power of having essential supplies on hand to transform any anxious moment into a VIP experience
                              The art of the details:
                              Mastering wardrobe & hair – Learn the importance of being a perfectionist to provide exceptional service that’ll have your clients saying, “no one has ever…”
                              Taking control of makeup for a VIP experience:
                              Learn how to collaborate with clients and MUAs to bring your brand’s vision to life while having clients feel like you are their best advocate
                              Setting expectations about deliverables and lighting:
                              Provide successful sessions with clear communication strategies from start to finish so you leave clients feeling confident about your expertise
                              The gift of going the extra mile:
                              Arm yourself with the tools that leave clients valued and empowered, building loyalty and positive word-of-mouth for your business

                                MODULE SIX

                                Marketing Your Services

                                In this module we’ll focus on building sales funnels through different marketing strategies so that there’s a consistent flow of leads coming to your website.

                                Building your sales funnels:
                                Learn to create value based content to capture a consistent flow of leads, for long-term success
                                Content creation and distribution:
                                Attract your ideal client by positioning yourself as the authority in your market
                                Repurposing content for social media:
                                How you can transform your ideas into short form engaging social posts to nurture and bring prospects into your funnel
                                Affiliate marketing strategies:
                                Explore collaboration and affiliate marketing to expand your reach and convert more leads into paying clients
                                Advertising:
                                Accelerate growth and reach a wider audience, faster to build brand recognition for instant and future conversions
                                SEO:
                                Further reinforce brand recognition with free tools to build brand recognition
                                  6

                                  MODULE SIX

                                  Marketing Your Services

                                  In this module we’ll focus on building sales funnels through different marketing strategies so that there’s a consistent flow of leads coming to your website.

                                  Building your sales funnels:
                                  Learn to create value based content to capture a consistent flow of leads, for long-term success
                                  Content creation and distribution:
                                  Attract your ideal client by positioning yourself as the authority in your market
                                  Repurposing content for social media:
                                  How you can transform your ideas into short form engaging social posts to nurture and bring prospects into your funnel
                                  Affiliate marketing strategies:
                                  Explore collaboration and affiliate marketing to expand your reach and convert more leads into paying clients
                                  Advertising:
                                  Accelerate growth and reach a wider audience, faster to build brand recognition for instant and future conversions
                                  SEO:
                                  Further reinforce brand recognition with free tools to build brand recognition

                                    MODULE SEVEN

                                    Sales Strategy

                                    In this module you’ll learn my Super Sales Calls strategy for converting leads into paying clients without resorting to price cuts.

                                    Selling your differentiation and value first:
                                    Convert price shoppers into value buyers eager to work with you and pay your premium prices

                                      Enroll Today

                                      AND YOU’LL GET THESE EXTRA BONUSES (VALUE OF $1,346) FOR FREE!

                                      $795 VALUE

                                      Bonus #1: Live Q&A After Each Lesson

                                      Live lessons for the opportunity to ask direct questions

                                      $795 VALUE

                                      Bonus #1: Live Q&A After Each Lesson

                                      Live lessons for the opportunity to ask direct questions

                                      $197 VALUE

                                      Bonus #2: Starting From Scratch

                                      Learn how to create an impactful online presence showcasing your professionalism with a high converting website, logo and brand

                                      $197 VALUE

                                      Bonus #2: Starting From Scratch

                                      Learn how to create an impactful online presence showcasing your professionalism with a high converting website, logo and brand

                                      $197 VALUE

                                      Bonus #3: An Overview of Social Media Marketing

                                      Learn the basics of social media so your business stays relevant and thriving in the digital age

                                      $197 VALUE

                                      Bonus #3: An Overview of Social Media Marketing

                                      Learn the basics of social media so your business stays relevant and thriving in the digital age

                                      $97 VALUE

                                      Bonus #4: How to Use a Light Meter with Strobes

                                      Impress your clients with your technical know how and look like a real pro

                                      $97 VALUE

                                      Bonus #4: How to Use a Light Meter with Strobes

                                      Impress your clients with your technical know how and look like a real pro

                                      $45 VALUE

                                      Bonus #5: Hiring the Right MUAs

                                      Learn crucial skills on how to find, vet and collaborate with the right makeup artists with niche specific experience to elevate your client experience

                                      $45 VALUE

                                      Bonus #5: Hiring the Right MUAs

                                      Learn the crucial skills on how to find, vet and collaborate with the right makeup artists with niche specific experience to elevate your client experience

                                      $15 VALUE

                                      Bonus #6: How to Choose Background Colors

                                      Learn a simple formula for creating visually appealing and color coordinated portraits for more impact

                                      $15 VALUE

                                      Bonus #6: How to Choose Background Colors

                                      Learn a simple formula for creating visually appealing and color coordinated portraits for more impact

                                      whew, that was a lot so let’s recap shall we?

                                      Here’s What You’ll Get When You Enroll in Headshot Academy Today:

                                      7 modules Live lessons showing you step-by-step how to become a top earner as a headshot photographer in your field
                                      Bonus #1 Live Q&A After each lesson, the opportunity to ask direct questions
                                      Bonus #2 Starting from Scratch Create an impactful online presence with a high converting website, logo and brand
                                      Bonus #3 An Overview of Social Media Marketing Learn the basics of social media so your business stays relevant and thriving in the digital age
                                      Bonus #4 How to Use a Light Meter with Strobes Impress your clients with your technical know how and look like a real pro
                                      Bonus #5 Hiring the Right MUAs Learn crucial skills on how to find, vet and collaborate with the right makeup artists with niche specific experience to elevate your client experience
                                      Bonus #6 How to Choose Background Colors Learn a simple formula for creating visually appealing and color coordinated portraits for more impact

                                      Over $2,343 worth of systems and processes to create your dream life as a photographer…

                                      ALL YOURS FOR JUST $997

                                      ONE INSTALLMENT OF

                                      $997

                                        6 INSTALLMENTS OF

                                        $189

                                          Plus You’ll be Backed by my Risk-Free 14 Day Guarantee

                                          After 14 days in Headshot Academy, you’ll have received access to the first two modules of the program.

                                          You’ll have implemented a solid foundation for your business with 6 crucial marketing decisions and you’ll have put in place systems for efficiently running your business, all before you ever have to make a final financial commitment to Headshot Academy.

                                          I want Headshot Academy to be a “heck yes” for you my tog friend.

                                          So if you’ve done the work, filled out all your worksheets and you don’t feel like Headshot Academy is for you, I’ll refund your investment.

                                          Plus You’ll be Backed by my Risk-Free 14 Day Guarantee

                                          After 14 days in Headshot Academy, you’ll have received access to the first two modules of the program.

                                          You’ll have implemented a solid foundation for your business with 6 crucial marketing decisions and you’ll have put in place systems for efficiently running your business, all before you ever have to make a final financial commitment to Headshot Academy.

                                          I want Headshot Academy to be a “heck yes” for you my tog friend.

                                          So if you’ve done the work, filled out all your worksheets and you don’t feel like Headshot Academy is for you, I’ll refund your investment.

                                          Your Burning Questions Answered!

                                          WHAT MAKES THIS COURSE DIFFERENT FROM FREE RESOURCES ONLINE OR OTHER PHOTOGRAPHY COURSES?
                                          Headshot Academy is the only comprehensive course of it’s kind with step-by-step guidance on how to start, or grow your portrait photography business with a proven strategy. Don’t make the mistake of thinking that little bits of information on YouTube or TikTok gives you the full picture my friend. It does not. Unlike free online resources, Headshot Academy delivers a structured, cohesive roadmap that guides you from start to finish, all in one place, saving you countless hours of research and frustration.
                                          I don’t have a lot of time and can’t show up live, how long will it take to complete the course?
                                          While the course is delivered live with live Q&A, over the course of 10 weeks (including bonus lessons), all lessons are recorded and you’ll have lifetime access to them and all future updates. This way, you can work at your own pace, and even have me in your ears to listen on the go, at your convenience. When you’re at your desk, you’ll have plenty of worksheets with exercises to help you implement what you’ve learned.
                                          WHAT IF I’M BRAND NEW TO the PHOTOGRAPHY BUSINESS, is this course right for me?
                                          Absolutely! There are two modules which are going to help you get a kick-start on your new business. One is a bonus module on starting from scratch where you’ll learn everything from how to build a high converting website to creating your logo and brand. The second module is Photography Essentials, where you’ll learn lighting, posing and directing in any setting whether you have a studio or not.
                                          What if i know how to shoot and just need help with marketing?
                                          No worries, I gotcha! There are two modules where we’ll take a deep dive into sales funnels, content creation, marketing strategies and figuring out your niche, your ideal client avatar, identifying your differentiation, capturing leads for email marketing and more.
                                          I shoot mostly corporate and lifestyle images, not actors, is this course right for me?
                                          Yes! Headshot Academy is right for any photographer looking to start or grow a portrait business. Whether your a headshot photographer for actors, for business executives, for entrepreneurs looking for branding shots or for lifestyle images, you’ll learn the essential skills needed to become a high earner in your field.

                                          Ready to learn the art and business of a high earning photography career?

                                          ONE INSTALLMENT OF

                                          $997

                                            6 INSTALLMENTS OF

                                            $189

                                              Success as a photographer doesn’t happen by just taking awesome pictures.

                                              There’s so much more to it.

                                              But you’re serious about wanting to live life on your terms, having the freedom to be your own boss, and earning your money as a creative.

                                              You’re not afraid of hard work or playing the long game. Your confidence may not fully be there now but your work ethic is.

                                              Starting today (with expert guidance) means getting there sooner without all the stumbling blocks. You don’t know all the steps but you’re willing to trust the (proven) process.

                                              hi there, i’m vanie (vah-nee) poyey, your new guide!

                                              A college dropout, I found success as a self-taught photographer… but along the way I made mistakes, I wasn’t confident, I didn’t set client expectations and I wasted thousands of dollars going the wrong course with unnecessary ups and downs.

                                              I would have soooo appreciated someone guiding me, saving me years of trial and error by telling me what to do and when, what not to do and why.

                                              So now, with 26+ years behind me and consistent six-figure revenue from headshots alone, teaching you how to get there too is my goal.

                                              Because it’s not about making money, it’s about living life on your terms. It IS possible for you to have a thriving career as a photographer and experience…

                                              A schedule that works around your needs, your appointments and your family time.

                                              A growing, thriving business with “photographer” written next to your bio pic.

                                              A day-to-day life full of creativity and artistic fulfillment.

                                              There’s a reason I’ve stayed in the game so long even during the down times. I couldn’t imagine ever going back to answering to anyone but myself.

                                              The freedom you want for your life as a creative is the freedom that’s become mine too.

                                              I would have soooo appreciated someone guiding me, saving me years of trial and error by telling me what to do and when, what not to do and why.

                                              So now, with 26+ years behind me and consistent six-figure revenue from headshots alone, teaching you how to get there too is my goal.

                                              Because it’s not about making money, it’s about living life on your terms. It IS possible for you to have a thriving career as a photographer and experience…

                                              A schedule that works around your needs, your appointments and your family time.

                                              A growing, thriving business with “photographer” written next to your bio pic.

                                              A day-to-day life full of creativity and artistic fulfillment.

                                              There’s a reason I’ve stayed in the game so long even during the down times. I couldn’t imagine ever going back to answering to anyone but myself.

                                              The freedom you want for your life as a creative is the freedom that’s become mine too.

                                              Headshot Academy is my life’s work (and knowledge) poured into 7 modules to get you there as quickly and as easily as possible.

                                              Join Headshot Academy Before It Closes.

                                              ONE INSTALLMENT OF

                                              $997

                                                6 INSTALLMENTS OF

                                                $189

                                                  © 2025 Vanie Poyey Photography Inc.