HEADSHOT ACADEMY – ENROLL NOW →
CLOSES SOON!
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LIVE YOUR DREAM LIFE
AS A PHOTOGRAPHER
Learn both the technical skills and business essentials to become a top-earner in your field.
I see you my friend. You’re dreaming of a fulfilling career as a photographer or you’re ready to level up your current business but…
HEADSHOT ACADEMY

WITH HEADSHOT ACADEMY

Implement smart systems and marketing strategies
1
Learn lighting and post processing essentials
2
Fill your calendar with ideal clients
3
Headshot Academy is Right for You if:
You're just starting out
You're a part-timer
You're a full-time photographer
WHY HEADSHOT ACADEMY CAN BE SO SUCCESSFUL FOR
BECOME A CLIENT MAGNET
FOCUS ON WHAT MATTERS MOST
BOOST YOUR CONFIDENCE
GET BACK YOUR TIME
HAVE CLIENTS ADVERTISING FOR YOU
BOOK HIGH-PAYING JOBS
The three things you’ll love the most about headshot academy

SELLING (YES, REALLY)

WORK THAT’S TRULY GRATIFYING

FREEDOM
What Headshot Academy Has to Offer:
26 years of photography & business experience
Lifetime access to all future updates of core program
Step-by-step roadmap style teaching
Live lessons with live Q&A
Full money-back guarantee
Support library with worksheets and exercises

$997
$189
What’s Inside

MODULE ONE
6 Key Marketing Decisions
In this module we’ll build a solid foundation to transform you into a high-earning portrait photographer with 6 crucial marketing decisions. This module forms the organizational bedrock on which your business will stand.
Defining your niche:
Crafting your ideal client avatar (ICA):
Discover your differentiation:
Formulate your tagline:
Designing your lead magnet and choosing your ESP:
MODULE TWO
Building Systems & Streamlining Your Workflow
In this module, we’ll focus on building the essential systems and processes that’ll help you run your business more efficiently so you free up precious time to focus on what matters most.
Choosing your CRM:
Understanding contract essentials:
Choosing your email client:
For features that streamline client communication and save you time
Choosing a web-gallery platform:
Embracing accounting software:


MODULE TWO
Building Systems & Streamlining Your Workflow
In this module, we’ll focus on building the essential systems and processes that’ll help you run your business more efficiently so you free up precious time to focus on what matters most.
Choosing your CRM:
Understanding contract essentials:
Choosing your email client:
For features that streamline client communication and save you time
Choosing a web-gallery platform:
Embracing accounting software:

MODULE THREE
Photography Essentials
In this module, you’ll learn lighting, posing and directing techniques to make you a confident photographer who can tackle any situation without sweat.
Using available light indoors:
Using strobe lights indoors:
Using available light outdoors:
Posing, the details and leveling up the experience:
Directing your subjects with games for authentic expressions:
MODULE FOUR
Post Processing Essentials
In this module you’ll learn essential post-processing skills so your images are further refined and stand out to attract more clients.
Hard drives + backup systems:
Filing and numbering systems:
Importing into Lightroom:
Culling images in Lightroom:
Processing in Lightroom:
Exporting from Lightroom:
Custom color in Photoshop:
Retouching in Photoshop:
Building actions in Photoshop:


MODULE FOUR
Post Processing Essentials
In this module you’ll learn essential post-processing skills so your images are further refined and stand out to attract more clients.
Hard drives + backup systems:
Filing and numbering systems:
Importing into Lightroom:
Culling images in Lightroom:
Processing in Lightroom:
Exporting from Lightroom:
Custom color in Photoshop:
Retouching in Photoshop:
Building actions in Photoshop:

MODULE FIVE
Providing a VIP Experience
In this module we’ll focus on the importance of creating a memorable and positive experience for your clients so they become the biggest promoters of your business.
Welcoming your clients like VIPs:
Anticipating and turning potential issues into VIP experiences:
Essential client supplies:
The art of the details:
Taking control of makeup for a VIP experience:
Setting expectations about deliverables and lighting:
The gift of going the extra mile:
MODULE SIX
Marketing Your Services
In this module we’ll focus on building sales funnels through different marketing strategies so that there’s a consistent flow of leads coming to your website.
Building your sales funnels:
Content creation and distribution:
Repurposing content for social media:
Affiliate marketing strategies:
Advertising:
SEO:


MODULE SIX
Marketing Your Services
In this module we’ll focus on building sales funnels through different marketing strategies so that there’s a consistent flow of leads coming to your website.
Building your sales funnels:
Content creation and distribution:
Repurposing content for social media:
Affiliate marketing strategies:
Advertising:
SEO:

MODULE SEVEN
Sales Strategy
In this module you’ll learn my Super Sales Calls strategy for converting leads into paying clients without resorting to price cuts.
Selling your differentiation and value first:
Enroll Today




$795 VALUE
Bonus #1: Live Q&A After Each Lesson
Live lessons for the opportunity to ask direct questions

$795 VALUE
Bonus #1: Live Q&A After Each Lesson
Live lessons for the opportunity to ask direct questions
$197 VALUE
Bonus #2: Starting From Scratch
Learn how to create an impactful online presence showcasing your professionalism with a high converting website, logo and brand


$197 VALUE
Bonus #2: Starting From Scratch
Learn how to create an impactful online presence showcasing your professionalism with a high converting website, logo and brand

$197 VALUE
Bonus #3: An Overview of Social Media Marketing
Learn the basics of social media so your business stays relevant and thriving in the digital age

$197 VALUE
Bonus #3: An Overview of Social Media Marketing
Learn the basics of social media so your business stays relevant and thriving in the digital age
$97 VALUE
Bonus #4: How to Use a Light Meter with Strobes
Impress your clients with your technical know how and look like a real pro


$97 VALUE
Bonus #4: How to Use a Light Meter with Strobes
Impress your clients with your technical know how and look like a real pro

$45 VALUE
Bonus #5: Hiring the Right MUAs
Learn crucial skills on how to find, vet and collaborate with the right makeup artists with niche specific experience to elevate your client experience

$45 VALUE
Bonus #5: Hiring the Right MUAs
Learn the crucial skills on how to find, vet and collaborate with the right makeup artists with niche specific experience to elevate your client experience
$15 VALUE
Bonus #6: How to Choose Background Colors
Learn a simple formula for creating visually appealing and color coordinated portraits for more impact


$15 VALUE
Bonus #6: How to Choose Background Colors
Learn a simple formula for creating visually appealing and color coordinated portraits for more impact
Here’s What You’ll Get When You Enroll in Headshot Academy Today:
Over $2,343 worth of systems and processes to create your dream life as a photographer…
ALL YOURS FOR JUST $997

$997
$189
Plus You’ll be Backed by my Risk-Free 14 Day Guarantee

You’ll have implemented a solid foundation for your business with 6 crucial marketing decisions and you’ll have put in place systems for efficiently running your business, all before you ever have to make a final financial commitment to Headshot Academy.
I want Headshot Academy to be a “heck yes” for you my tog friend.
So if you’ve done the work, filled out all your worksheets and you don’t feel like Headshot Academy is for you, I’ll refund your investment.
Plus You’ll be Backed by my Risk-Free 14 Day Guarantee
You’ll have implemented a solid foundation for your business with 6 crucial marketing decisions and you’ll have put in place systems for efficiently running your business, all before you ever have to make a final financial commitment to Headshot Academy.
I want Headshot Academy to be a “heck yes” for you my tog friend.
So if you’ve done the work, filled out all your worksheets and you don’t feel like Headshot Academy is for you, I’ll refund your investment.

Your Burning Questions Answered!
WHAT MAKES THIS COURSE DIFFERENT FROM FREE RESOURCES ONLINE OR OTHER PHOTOGRAPHY COURSES?
I don’t have a lot of time and can’t show up live, how long will it take to complete the course?
WHAT IF I’M BRAND NEW TO the PHOTOGRAPHY BUSINESS, is this course right for me?
What if i know how to shoot and just need help with marketing?
I shoot mostly corporate and lifestyle images, not actors, is this course right for me?
Ready to learn the art and business of a high earning photography career?
$997
$189
Success as a photographer doesn’t happen by just taking awesome pictures.
There’s so much more to it.
But you’re serious about wanting to live life on your terms, having the freedom to be your own boss, and earning your money as a creative.
You’re not afraid of hard work or playing the long game. Your confidence may not fully be there now but your work ethic is.
Starting today (with expert guidance) means getting there sooner without all the stumbling blocks. You don’t know all the steps but you’re willing to trust the (proven) process.
A college dropout, I found success as a self-taught photographer… but along the way I made mistakes, I wasn’t confident, I didn’t set client expectations and I wasted thousands of dollars going the wrong course with unnecessary ups and downs.
I would have soooo appreciated someone guiding me, saving me years of trial and error by telling me what to do and when, what not to do and why.
So now, with 26+ years behind me and consistent six-figure revenue from headshots alone, teaching you how to get there too is my goal.
Because it’s not about making money, it’s about living life on your terms. It IS possible for you to have a thriving career as a photographer and experience…
A schedule that works around your needs, your appointments and your family time.
A growing, thriving business with “photographer” written next to your bio pic.
A day-to-day life full of creativity and artistic fulfillment.
The freedom you want for your life as a creative is the freedom that’s become mine too.




I would have soooo appreciated someone guiding me, saving me years of trial and error by telling me what to do and when, what not to do and why.
So now, with 26+ years behind me and consistent six-figure revenue from headshots alone, teaching you how to get there too is my goal.
Because it’s not about making money, it’s about living life on your terms. It IS possible for you to have a thriving career as a photographer and experience…
A schedule that works around your needs, your appointments and your family time.
A growing, thriving business with “photographer” written next to your bio pic.
A day-to-day life full of creativity and artistic fulfillment.
The freedom you want for your life as a creative is the freedom that’s become mine too.
Join Headshot Academy Before It Closes.
$997
$189
© 2025 Vanie Poyey Photography Inc.