This One Marketing Shift Will Change Your Photography Business

This One Marketing Shift Will Change Your Photography Business

After moving into my new house, I discovered that my neighbors are inconsiderate a-holes. Yup. They throw outdoor parties in their backyard with professional-grade subwoofers that hit 80 dB inside my house. For the record, the city’s legal limit is 45 dB after 9:00...
Why I Stopped a Photo Session Halfway Through (Managing Tough Shoots)

Why I Stopped a Photo Session Halfway Through (Managing Tough Shoots)

Picture this. You’re trying to take headshots of an uncooperative child who won’t stand still even for a millisecond in front of your camera or your backdrop. 🤦‍♀️ Another one is running wild in your studio, hanging off doors, C-Stands, throwing around equipment,...
If I Were Just Starting Out (as a Photographer) Part II

If I Were Just Starting Out (as a Photographer) Part II

Last week I talked about the business tools I can’t live without. A lot of photographers replied asking for Part II, the creative tools I can’t live without. So as promised, below is the breakdown of the creative tech that keeps my business moving. But...
I Lost 2 Weeks of Bookings (Don’t do This)

I Lost 2 Weeks of Bookings (Don’t do This)

This morning I hop out of the shower, my hair wet, I’m wrapped in a towel getting ready to meet with my students in Headshot Academy® and I get a call from my assistant. Jess never calls unless it’s really important. So when I pick up, she says that she just...