I recently worked with a student who came into the studio to learn about natural lighting for headshots. As we were going over post processing, she said something that I’ve heard multiple times during my in-person Masterclasses (which by the way is now retired...
But first, you need to understand marketing. What is marketing? Let me guess, you think marketing is an icky thing to do, so you avoid it at all cost. It can definitely feel uncomfortable to market yourself *if* that’s how you feel. Here’s the thing. Marketing...
1: YOU ARE JUDGED BY YOUR EMAIL In the digital landscape, a professional email address is more than just an email– it’s a way to build trust and establish your photography business as legitimate. When I see a photographer who doesn’t have a website, or...
As a business professional in Los Angeles, you know that image is everything. You’re competing in one of the most dynamic, and let’s be honest, saturated markets in the world. Whether you’re an entrepreneur, a C-suite executive, a lawyer, or a real estate...
The other day a client took longer to shoot than the allotted time for a five-look package. She was super sweet but she just didn’t have a sense of time. It was as if she came to park her life in my studio for the day. Also, I had a feeling that would be the case...