The Trust Factor that Doubles Your Bookings

The Trust Factor that Doubles Your Bookings

I know you don’t want to hear it and I hate to say it but it’s a fact of life. Social media is a necessary part of our daily marketing. Referrals alone are no longer enough to support a thriving business. In fact for most photographers referrals alone were never...
Why Shooting Less is More (and More Profitable)

Why Shooting Less is More (and More Profitable)

You’ve probably heard me say it before, but I come from the days of film. Film had 24 or 36 exposures on a roll. Cameras did not have an LCD. There was no peeking to see if the image looked right. So, as a photographer, I had to make sure my metering was spot on (pun...
The Post-Processing Mistake That’s Costing You Hours

The Post-Processing Mistake That’s Costing You Hours

Is editing stressing you out? The real question is, are you batch processing or are you editing each image one by one before your client sees any of it? The official meaning of “editing” your images is to delete and remove unwanted images. Now the meaning has changed...
Start Emailing Your List Now (Without the Awkwardness)

Start Emailing Your List Now (Without the Awkwardness)

Last week I told you about the “1,000th video” email invite I received and why you should never pop into an inbox without nurturing your list first. Remember? So if you have an email list that you’ve never touched, or you dropped off from emailing, and you...