I’m a photographer who can afford to splurge on things I want.
I’m a little ashamed to admit this so don’t judge. I have a point. I recently spent $800 on my hair.
I went in wanting a major color change (to red 👩🏻🦰) and sat in my stylist’s chair for six straight hours. That $800 covered the extensive ALL DAY LONG service PLUS her tip.
Here’s the bummer. It didn’t even turn into a major change, and absolutely nobody noticed. She’s still working on it every time I go in for my roots.🤦♀️
But I digress. Spending this kind of money on hair is probably crazy for most people.
But I can and do.
I also love flying in comfort when I travel. Non-negotiable at this point in my life. I’ve paid my dues. I once paid $700 for Stuart Weitzman boots.
I’m sharing this because people have entirely different financial priorities. I charge premium prices as a photographer (and can splurge on myself) because I know that people spend money based on personal value, not logic.
There are people who drop $800 on a hair appointment, and then there are people who drop $1,200 on a photo session.
Just because spending $1200 on a service isn’t a priority for you doesn’t mean it isn’t a priority for someone else.
So don’t project your own financial limits and limiting beliefs onto the market.
Let me say it again. Just because YOU won’t/can’t pay $1,200 for a photo session doesn’t mean your clients won’t.
There are clients out there who will absolutely invest💰 that amount in your work IF you position it correctly.
If you price your photography based on your own wallet and mindset, you’re going to stay broke.
You can charge premium prices. The way to do that is to position your value first.
To understand exactly how, read my post on why “free-flowing” prices will kill your photography business.
In that post, I explain the exact mechanics of why you need to stop competing on price and start selling your value.
Stop deciding what your clients can afford, position your authority, and let them make the investment.
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