You’ve realized it’s time. Maybe you looked at your LinkedIn profile and saw a photo from ten years ago. Maybe your company is rebranding. Or maybe you just launched a new business and realized your cropped vacation photo isn’t sending the right message.
The decision to upgrade your image is easy. The execution, however, can feel daunting. How do you find the right person? What do you wear? How do you make sure you don’t look awkward? As a professional headshot photographer in Los Angeles, I guide clients through this process every day. It doesn’t have to be stressful. In fact, if done right, it should be an empowering investment in your career.
Here is the definitive guide on how to get the kind of headshots that open doors.
How Do I Find the Right Photographer?
This is the most critical step. Not all photographers are created equal, and not all specialize in the same thing. You wouldn’t hire a podiatrist to perform heart surgery; don’t hire a wedding photographer to take your corporate headshots.
You need a specialist. Look for a portfolio that features consistent, high-quality lighting and, most importantly, confident expressions. If the people in the portfolio look stiff or dead behind the eyes, keep looking. You want a photographer who understands branding and coaching. Before you book, read up on what makes a great corporate headshot so you know exactly what standard to look for.
What Should I Expect During the Booking Process?
A professional experience starts long before you step in front of the camera. It begins with a consultation. Your photographer should ask you about your industry, your role, and the “vibe” you want to project.
Are you a creative director who needs to look edgy? Are you a lawyer who needs to look authoritative? This conversation dictates the lighting and background choices. This is also when you discuss the investment. If you are unsure about pricing norms, check out my breakdown of how much professional headshots in LA typically cost. Remember, you are paying for their expertise in marketing you.
How Do I Prepare for the Session?
Preparation is the difference between a good shot and a great one. This involves two main categories: grooming and wardrobe.
- Grooming: Get a haircut about a week before the shoot so it looks natural, not “fresh out of the chair.” Drink plenty of water in the days leading up to it for better skin texture.
- Wardrobe: Bring options. I always recommend solid colors over patterns. Patterns distract; solids anchor. If you are struggling with color choices, I have a guide on what is the best color to wear for professional headshots to help you decide between navy, charcoal, or bold gem tones.
Are There Specific Tips for Mens Professional Headshots?
For men, the details make or break the shot. Because men’s wardrobe is often simpler (suit, tie, shirt), the fit is everything. A jacket that is too large will make you look boxy and smaller than you are. A shirt collar that is too tight will make you look strangled.
For mens professional headshots, tailor your jacket. Ensure your tie knot is tight and sits perfectly at the collar. If you are going for a “no tie” look, ensure your undershirt isn’t peeking through. These small details signal attention to detail to your potential clients.
What About Headshots for Real Estate Agents?
If you are in real estate, your headshot is your logo. It goes on signs, business cards, and flyers. The approach here is slightly different than for a corporate CEO. While you need to look professional, you specifically need to look approachable.
Headshots for real estate agents should invite the viewer to call you. Warm smiles, open body language, and slightly brighter colors often work well here. You are selling a relationship. If you are wondering if it’s worth spending money on a premium session for this, read are professional business headshots worth it to see how the ROI works specifically for client-facing roles.
How Do I Pose Without Looking Awkward?
This is the number one fear I hear: “I don’t know what to do with my face.” The good news? You don’t have to know. That is my job.
A pro will guide you through every micro-movement. We might tell you to “turtle” your neck to define your jawline or “squinch” your eyes to show confidence. It feels weird, but it looks amazing. If you want to practice in the mirror beforehand, you can try these 4 tips on how to pose for a corporate headshot, but ultimately, trust your photographer’s direction on the day of the shoot.
Why Can’t I Just Take a Selfie?
In the age of the iPhone, it is tempting to save money and do it yourself. Please don’t. A selfie uses a wide-angle lens that distorts your facial features (making your nose look bigger). The lighting is usually flat or harsh, and the angle is almost always unflattering.
Your headshot is your digital handshake. A selfie says, “I don’t take this seriously.” A professional shot says, “I am a pro.” For a deeper dive into the technical reasons why this fails, read my article on why a selfie cannot be used as a professional headshot.
Are There Special Considerations for Women?
For women, the variety of wardrobe options can be overwhelming. Necklines play a huge role in framing the face. A V-neck is universally flattering, while a turtleneck can sometimes be tricky on camera. Jewelry should be simple and non-distracting.
If you are stuck staring at your closet, check out my specific advice on what should a woman wear for a professional headshot. It breaks down everything from blazers to accessories.
Ready to Upgrade Your Image?
Getting professional headshots doesn’t have to be a painful chore. It is a strategic move to level up your personal brand. When you find the right photographer, prepare your wardrobe, and trust the process, you walk away with an asset that works for you 24/7.
If you are ready to be seen as the authority you are, view my portfolio of corporate headshots and let’s get you the image you deserve.
Frequently Asked Questions About Getting Headshots
How far in advance should I book my headshot session?
I recommend booking at least 2-3 weeks in advance. This gives you time to plan your wardrobe, get a haircut (which should settle for a few days), and ensure you get the time slot that works best for your schedule.
Do I get the digital files immediately?
Typically, no. After the shoot, you will receive a proofing gallery to select your favorite images. Once you make your selections, those images go through a professional retouching process, which can take a few days to a week depending on the photographer’s workload.
Should I wear my glasses in my headshot?
If you wear glasses every day, absolutely. You want to look like you. A professional photographer knows how to light you to avoid glare on the lenses. If you have transition lenses, however, please bring a pair without them, as studio lights can trigger the tint.
What is the difference between a headshot and a branding session?
A headshot is usually a tight crop (chest up) focused on your face and expression. A branding session is more comprehensive, including full-body shots, environmental shots (at your desk, working), and detail shots to tell a broader story about your business.
Can I do my own makeup?
You can, but I highly recommend hiring a professional makeup artist who specializes in photography. Studio lighting is intense and can wash out everyday makeup. A pro knows how to define your features and control shine so you look your best.
Indoor studio or outdoor natural light?
This depends on your brand. Studio lighting offers a clean, polished, and controlled look that is perfect for LinkedIn and corporate sites. Natural light offers a softer, more lifestyle feel that can be great for creative fields or real estate. Many sessions can include both.
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