If I Were Just Starting Out (as a Photographer) Part II

If I Were Just Starting Out (as a Photographer) Part II

Last week I talked about the business tools I can’t live without. A lot of photographers replied asking for Part II, the creative tools I can’t live without. So as promised, below is the breakdown of the creative tech that keeps my business moving. But...
I Lost 2 Weeks of Bookings (Don’t do This)

I Lost 2 Weeks of Bookings (Don’t do This)

This morning I hop out of the shower, my hair wet, I’m wrapped in a towel getting ready to meet with my students in Headshot Academy® and I get a call from my assistant. Jess never calls unless it’s really important. So when I pick up, she says that she just...
If I Were Just Starting Out (as a Photographer) Part I

If I Were Just Starting Out (as a Photographer) Part I

One of my students in Headshot Academy® asked me what I would prioritize investing in if I was just starting out. And my answer was that the last thing I would get is lights. Because there’s natural light everywhere.🤷🏼‍♀️ I mean I WAS a natural light...
You’re losing clients right now (here’s why)

You’re losing clients right now (here’s why)

This practice is driving me crazy and I see it all the time. 3 mistakes photographers are making over and over again and it’s costing them real leads,  real clients, and real money. 1️⃣ Not showing a location on your Instagram and on your website: OMG please please...
Never Do This to Your (Would-Be) Clients

Never Do This to Your (Would-Be) Clients

I received an email the other day with the subject line: “You’re invited: 1000th Video Celebration.” I opened it up and the first thing I noticed was that it was sent to a disclosed list of recipients. Like it wasn’t even coming from a...