The Real Reason Your Google Ads are Failing

The Real Reason Your Google Ads are Failing

Advertising has changed because of the internet and if your marketing materials are not positioned to capture leads, your ads will not work.ย  Letโ€™s start with Google shall we? Google continues to be the most popular search engine capturing 92% of the search market....
The Real Purpose of Advertising as a Photographer (It’s Not Leads)

The Real Purpose of Advertising as a Photographer (It’s Not Leads)

The one question I’m consistently asked by other photographers is, โ€œhow do I get more clients?โ€ Well the answer is simple but the process is not overnight. Iโ€™m a BIG believer in branding by way of advertising as being the fastest way to reach the masses....
The Hidden Profit in Your Photo Packages

The Hidden Profit in Your Photo Packages

Do you spend hours toiling away in Photoshop, delivering countless high-resolution images, and offering endless consultationsโ€”all for the same flat fee you charged for a single day’s shoot? Here’s the truth: You’re not alone. Many photographers...
The One Thing I’ve Never Negotiated in 26 Years

The One Thing I’ve Never Negotiated in 26 Years

When I was just starting out and barely charging $150 a roll to take headshots, keeping my negatives and not giving them to clients was not negotiable. When I transitioned from film to digital, keeping my Hi-Rez files (RAW or processed) and not giving them away with...
Create Effortless Email Campaigns With This One Trick

Create Effortless Email Campaigns With This One Trick

So, you’ve built up your email list and are eager to kick-start your email marketing, but you’re stumped on what to say in those messages? Fear not, I’ve got you covered! The key to successful email marketing is putting your audience first. Shift the...