The Real Purpose of Advertising as a Photographer (It’s Not Leads)

The Real Purpose of Advertising as a Photographer (It’s Not Leads)

The one question I’m consistently asked by other photographers is, “how do I get more clients?” Well the answer is simple but the process is not overnight. I’m a BIG believer in branding by way of advertising as being the fastest way to reach the masses....
The Hidden Profit in Your Photo Packages

The Hidden Profit in Your Photo Packages

Do you spend hours toiling away in Photoshop, delivering countless high-resolution images, and offering endless consultations—all for the same flat fee you charged for a single day’s shoot? Here’s the truth: You’re not alone. Many photographers...
The One Thing I’ve Never Negotiated in 26 Years

The One Thing I’ve Never Negotiated in 26 Years

When I was just starting out and barely charging $150 a roll to take headshots, keeping my negatives and not giving them to clients was not negotiable. When I transitioned from film to digital, keeping my Hi-Rez files (RAW or processed) and not giving them away with...
Create Effortless Email Campaigns With This One Trick

Create Effortless Email Campaigns With This One Trick

So, you’ve built up your email list and are eager to kick-start your email marketing, but you’re stumped on what to say in those messages? Fear not, I’ve got you covered! The key to successful email marketing is putting your audience first. Shift the...
Achieving Your Photography Goals: Effective Scheduling and Success

Achieving Your Photography Goals: Effective Scheduling and Success

BY HEADSHOT PHOTOGRAPHER MENTOR, Vanie PoyeySo what’s the plan for this year? For this quarter? Do you have one? Let’s lay out a plan for the next quarter of the year so we make it a little less abstract and a little more actionable. What do you hope to...