As a Los Angeles headshot photographer, I see it all the time: business professionals and entrepreneurs are trying to save money with “cheap” headshots, only to pay twice. The price for professional headshots in LA can range from $300 to over $1,200, but what’s behind that number? It’s not just a picture; it’s a critical marketing tool. In a city this competitive, your headshot is your first impression. Before you set a budget, you need to understand what you’re actually investing in. This article breaks down the true value, what factors determine the price, and why investing in a quality session is the only choice that makes sense for your career.