One of my students in Headshot Academy® asked me what I would prioritize investing in if I was just starting out. And my answer was that the last thing I would get is lights. Because there’s natural light everywhere.🤷🏼♀️ I mean I WAS a natural light photographer for the first half of my career after all.
But the first thing I would get, of course, would be a camera body (mirrorless) and a lens (preferably a 70-200mm) but the tools I would prioritize above and beyond are the tools that buy back my time.
Below are my favorite business tools with an explanation as to how they save me loads of time.🤩 And collectively, these tools create a system that works to increase my profit.
So while it may seem like a lot to invest in, these tools actually help me make more money… easily.
👉 FYI, I receive a small reward for sharing some of these affiliate links with you.
Interested in hearing about my favorite creative tools (for creating content), my favorite website tools for photographers and my favorite sites for hiring help can be found here.
My daily CRM and automation tool for online bookings, scheduling Zoom meetings, session reminders, collecting deposits and client contracts! Almost everything I’ve set up inside is automated.
My favorite online gallery tool for sharing client sessions with the ability to fulfill orders. The ability to purchase retouching on this platform significantly increased my sales since I took away the friction of having to email me orders. Plus we no longer have to reply to email orders!
The platform I’m emailing you from! Sooo much easier and less complex than the bigger companies. It’s like having someone hold your hand and walk you through the steps of effective emails with beautiful, helpful designs that guide you.
The best-priced (with the best support) texting campaign platform I’ve found! SMS campaigns help me sell out quarterly Mini sales and have a read rate of 95% vs. my 50% email open rate. Email my sales rep directly for best pricing. [email protected]
My favorite bookkeeping software. I got on it immediately after I officially started my business even when I wasn’t making much money. It’s a must-have for any business needing to see profit & loss, expenses at a glance and for filing yearly taxes without spending hours gathering receipts. (That’s you!)
Advanced integrations and capabilities help me easily connect to 17hats for deposit payments, and to take in-person payments on my phone (anywhere) the day of their session.






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