Website Mistakes that are Costing You

I’m gonna let you in on a secret: 90% of photographers are making this mistake on their websites and it’s costing them.

We’re all so focused on having a “professional”🧑‍💼 site with a perfect portfolio that we completely forget the most important part.

We forget to be human.

When a prospect lands on your site and sees a faceless, nameless photography business, they’re met with a wall. There’s no one to connect with. And in today’s world of influencers selling us things, that’s a deal breaker.

Humans connect with humans, not businesses.

So if you’re hiding behind your logo, you’re practicing old-school, dated marketing, and you’re probably losing clients without even knowing it.

Here’s the deal.👇

YOU are by far, your greatest marketing asset.

In the end, all things being equal (like two amazing portfolios), people work with people they like.

If you’re not getting comments like “I LOVE your website,” “ I LOVE your vibe,” and “I just really connected with you,” then you’re doing it wrong.

⚒️ So, what’s the fix?

You need to put the same effort into showing who you are as you do into perfecting your portfolio.

Start with these three things:

1. Talk to ONE person. Write your website copy as if you’re talking directly to your one ideal client. Let them know how YOU are uniquely positioned to solve their specific problem. This makes them feel seen and understood.

✅ SAY THIS: “I believe your expertise deserves to be seen, so your headshot should do more than just show your face. I create authentic, brand-aligned portraits that build instant trust and make your ideal clients want to work with you.”

❌ DON’T SAY THIS: “Our photography studio offers high-quality headshot services for corporate clients. We use the latest professional equipment and lighting techniques to ensure you get the best results. Customer satisfaction is our top priority, and we work hard to provide you with beautiful.”

2. Write in the first person. This means absolutely NO third-person bios. Yuk. They are so impersonal and old-school. “Vanie is a photographer who…” sounds like a stuffy resume. “Hi, I’m Vanie, and I help…” sounds like a real person. Your ideal clients are looking for authenticity, so give it to them.

✅ SAY THIS: “Hi, I’m the Chicago branding photographer for entrepreneurs who’d rather be running their business than posing for a camera. When you work with me, you’ll get more than just a photoshoot—you’ll get a confidence-boosting, strategic session and brand photos that are more than just professional pictures. They are powerful assets that help you build your empire.”

❌ DON’T SAY THIS: “John Smith Photography is a premier photography studio based in Chicago, Illinois. With over 10 years of experience, the studio specializes in creating high-quality, professional portraits for corporate clients. Utilizing state-of-the-art equipment and a client-focused approach, John Smith Photography is dedicated to providing exceptional service and timeless images.”

3. Show your face! OMG, if I land on one more website where I have to search for the photographer behind the business, I’m going to SCREAM!! Stop hiding, no matter how shy you are. Prospects want to see who they’ll be working with. A professional, friendly photo of you shows them you’re a real person and that you value photography enough to invest in it yourself.

The more human you are, the more of your unique personality you show, the more bookings you’ll get. It’s as simple as that.