Do you know who specifically is your ideal client? In marketing, the term ideal client means, the very specific client you are targeting. The โจoneโจ person you are speaking to in your marketing. If youโre a wedding photographer, youโre speaking to the bride planning...
Have you ever made a stupid mistake that gets you mad when you think about it even years later? I still get mad when I think of this story. I went hiking with the dogs knowing it was going to be overcast and that the sun wouldn’t burn through the clouds. So I...