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How to Get More Photography Clients

 

Do you know who specifically is your ideal client?

 

In marketing, the term ideal client means, the very specific client you are targeting.

 

The ✨one✨ person you are speaking to in your marketing.

 

If you’re a wedding photographer, you’re speaking to the bride planning her wedding.

 

If you’re a corporate photographer, you’re speaking to a business or business owner who needs headshots.

 

If you’re a brand photographer, you’re speaking to an entrepreneur who needs images for marketing.

 

But I’m going to throw a curve-ball at you.

 

The more specific you get about who your ideal client is, the more you’ll work.

 

For example:

 

I’m a headshot photographer for actors.

 

More specifically, I’m a headshot photographer for actors who don’t like to pose.

 

Even more specifically, I’m a headshot photographer for character actors who don’t like to pose.

 

When you speak to a very specific group of individuals, you essentially become the only one who serves them.

 

So when that individual finds you, they instantly feel like you’re a perfect fit.🤩

 

As a headshot photographer for actors, I’m one of many.

 

As a headshot photographer for actors who don’t like to pose, I’m now a specialty service for actors who have a hard time in front of the camera.

 

As a headshot photographer for character actors who don’t like to pose, I’m now the only photographer for a niche group of actors who don’t want to look like models.

 

And while it may seem counterintuitive to narrow your niche, when you’re the only one serving them, you actually get more work from a smaller pool of people.

 

👇Here’s another example I had one of my clients implement into his new business marketing.

He’s a brand photographer for entrepreneurs.
More specifically, he’s a brand photographer for entrepreneurs in the health and wellness space.
Even more specifically, he’s a brand photographer for entrepreneurs in the health and wellness space who don’t want the traditional “white space” branding photo.

 

Your first instinct is to think, do I really want to isolate a whole market full of people who need my services?

 

But if you get past your fear and do just that, you end up gaining a whole market full of people who need your specific service and want YOU to serve them above everyone else.

 

Can you think of a way you can serve a more specific sector in your business?

 

Need more clarity? Drop your question below!🔻

Hi, I’m Vanie!

Pronounced like Bonnie… and I blame my parents for the misspelling of my name! I went from having $300 in the bank to building a six-figure headshot photography business doing what I love. I’m here to teach you how to do the same!

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