You’ve booked the session. You’ve fixed your hair. You’re ready to level up your personal brand. Then, you open your closet and panic. “What on earth do I wear?”
It’s the most common question I get as a photographer in Los Angeles. And it’s a valid one. The color you wear in your headshot isn’t just an aesthetic choice; it’s a psychological signal. It tells the viewer—before they even read your bio—whether you are trustworthy, creative, authoritative, or approachable.
Choosing the wrong color can wash you out, distract from your face, or send the wrong message to your prospective clients. Choosing the right one can make your professional photo for LinkedIn pop off the screen. Let’s break down the rules of color so you can dress for the career you want.
How Does Color Psychology Affect Your Professional Image?
Colors evoke feelings. It’s human nature. When a professional headshot photographer advises you on wardrobe, they are thinking about the subconscious message you are sending. Here is the general breakdown for the corporate world:
- Navy Blue & Dark Blue: The gold standard. Blue is universally associated with trust, intelligence, and stability. It looks good on almost everyone and pairs perfectly with a variety of backgrounds.
- Black & Charcoal: These colors convey authority, sophistication, and power. They are classic for a reason, especially for executives and lawyers.
- White: Clean and simple, but tricky. White can sometimes wash out paler skin tones or “blow out” under studio lights if not handled correctly. It’s often best worn under a jacket.
- Gem Tones (Emerald, Burgundy, Purple): These add a splash of personality without being screamingly loud. They suggest creativity and confidence.
What Are the Best Colors for Corporate Headshots?
If you are in a conservative industry—law, finance, or corporate consulting—you want to lean into “trust” colors. Corporate headshots are about reliability.
I always recommend solid, mid-to-dark tones. A fitted navy blazer or a charcoal grey suit is unbeatable. These colors frame the face and force the viewer to look at your eyes, not your clothes. If you want to know more about the elements that create a powerful image, check out my guide on what makes a great corporate headshot.
Avoid neons at all costs. A neon green shirt will cast a sickly green reflection onto your chin, which is a nightmare to fix in post-production. Stick to colors that compliment your skin tone rather than compete with it.
Do Headshots for Real Estate Agents Follow Different Rules?
Yes and no. Real estate is a relationship business. You need to look professional, but you also need to look approachable and memorable. While a lawyer might go for a stern charcoal suit, headshots for real estate agents often benefit from a pop of color.
A friendly blue, a warm approachable burgundy, or even a soft pastel can make you look like someone a client wants to spend a Saturday afternoon with looking at houses. However, the fit is just as important as the color. If you are unsure how to carry yourself in these outfits, you can read up on 4 tips on how to pose for a corporate headshot to ensure your body language matches your wardrobe.
Solid Colors or Patterns: Which Wins?
This is a hard rule: Solids always win.
Patterns are a distraction. A busy plaid, a tight stripe, or a polka dot draws the eye away from your face. Furthermore, tight patterns (like houndstooth or thin pinstripes) can cause a technical issue called “moiré,” where the lines vibrate and create a weird swirl effect on digital screens.
Keep the fabric solid. If you want visual interest, do it with layers—a white shirt under a navy sweater, or a grey jacket over a black tee. Layers add depth without the distraction of patterns. This attention to detail is part of why professional business headshots are worth it; we catch these mistakes before you pay for them.
How Do I Choose a Color That Stands Out on LinkedIn?
LinkedIn is a sea of white and grey backgrounds. To stand out, you need contrast. If your headshot has a white background, do not wear a white shirt—you will look like a floating head. Wear a dark color to anchor yourself in the frame.
Conversely, if you are shooting against a dark background, a lighter color or a medium tone helps separate you from the shadows. Remember, your profile photo is tiny on a mobile screen. High contrast makes you recognizable instantly. If you are still debating the cost of getting this done right, you can look into how much professional headshots in LA actually run—it’s an investment in being seen.
Should I Bring Multiple Options?
Absolutely. Never bank on just one outfit. What looks good in your mirror might look different under studio strobes. Bring a “safe” option (like navy or black) and a “personality” option (a color you love).
I also advise bringing different necklines. Sometimes a V-neck elongates the neck better than a crew neck. Having options allows us to mix and match to find the perfect look. Just remember to avoid the amateur mistake of treating this like a selfie session; a selfie cannot replace a professional headshot, no matter how nice the shirt is.
Ready to Update Your Look?
Your clothes are the packaging, but you are the product. The right color enhances your brand, builds trust, and helps you stand out in a crowded market. If you are ready to book a session that captures the best version of you, check out my portfolio of corporate headshots and let’s get to work.
Frequently Asked Questions About Headshot Colors
What is the best color to wear for a professional headshot?
Navy blue, charcoal grey, and black are the safest and most professional choices. They convey authority and trust. For a friendlier look, gem tones like emerald green or burgundy work well.
Is it okay to wear black in a headshot?
Yes, black is classic and sophisticated. However, it can absorb a lot of light, so it’s important to make sure the fabric is clean and lint-free. It works best against a lighter background to create separation.
Can I wear white for my LinkedIn photo?
White is crisp and clean, but be careful. If you are photographing against a white background, a white shirt can make you blend in too much. It is usually better tailored under a jacket or blazer.
Should I wear bright colors for my headshots?
Use bright colors sparingly. A neon or ultra-bright color can reflect color onto your skin (color casting) and distract from your face. If you love color, opt for deeper shades like teal, maroon, or mustard rather than high-lighter colors.
Are patterns okay for corporate photography?
It is best to avoid patterns. Stripes, checks, and busy prints can distract the viewer and cause “moiré” (a visual vibration) on computer screens. Solid colors keep the focus on your face.
How many outfits should I bring to my session?
I recommend bringing at least 3 options. This gives you variety (e.g., one formal look, one business-casual look) and allows the photographer to see what works best with the lighting and backgrounds.
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