This practice is driving me crazy and I see it all the time.
3 mistakes photographers are making over and over again and it’s costing them real leads, real clients, and real money.
1️⃣ Not showing a location on your Instagram and on your website:
OMG please please tell me where the hell you are! If a prospect lands on your IG page and they don’t know where you are, they’re not going to bother to click on all your links to find out. They’re also not going to follow you and they’re definitely not going to hire you.
Do you realize how many clients you lose when you don’t get locals to follow you?
And if you don’t have your location, address, phone number and email listed in the footer section of your website,👇 stop reading this email and go do it now. PLEASE! You’re losing clients.
2️⃣ Not having a professional email:
Nothing screams ‘hobby photographer’ louder than @gmail.com, my friend. When someone gets an email from [email protected], you’ve already lost credibility before they even open your message. Think about it – would you trust a lawyer using @gmail? A doctor? Then why should clients trust you with their professional headshots when you can’t even get a professional email?
Clients who see you as a professional are willing to pay professional prices. The ones who see gmail think “amateur” and expect amateur prices.
Having [email protected] immediately positions you as an established professional who takes their business seriously. It’s literally the difference between commanding $1,000 for a session versus struggling to get $300.
3️⃣ Not having a niche:
Your Instagram says “photographer”, your page and website showcase weddings, babies, families, pregnancies, and boudoir. Stop it. Just stop. When someone lands on your profile or website and sees you do EVERYTHING, you know what they think? “Jack of all trades, master of none.” And masters get paid well. Jacks don’t.
Pick your lane and own it. Be THE go-to [insert expertise here] photographer in your city. Be THE go-to newborn specialist, Be THE go-to editorial wedding expert (see below for the two girls that are doing it right.)
When your website speaks to ONE specific type of client instead of trying to appeal to everyone with a phone camera, you become the expert they NEED to hire.
And if you serve two types of clients in one niche, do what I do. Make it look like you have two separate sites for each one. See how on my site, I have actor headshots but a link that takes you to what looks like another site for corporate headshots?
So if you’re hearing me on this, here’s what to do:👇
Download and implement my guide called the Seven Website Shifts to Turn Your Photography Site into a Lead Generating Machine and let me know how it goes!
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