As a business professional in Los Angeles, you know that image is everything. You’re competing in one of the most dynamic, and let’s be honest, saturated markets in the world. Whether you’re an entrepreneur, a C-suite executive, a lawyer, or a real estate...
The other day a client took longer to shoot than the allotted time for a five-look package. She was super sweet but she just didn’t have a sense of time. It was as if she came to park her life in my studio for the day. Also, I had a feeling that would be the case...
Here’s the hard truth: If your website makes prospects feel like they’re on a frustrating treasure hunt, you’ll lose them as clients. When people bounce (leave quickly), it’s because they can’t find the information they need or simply get...
As a photographer, your superpower isn’t just your camera or editing skills (although those are important too!). It’s something far less glamorous, but equally crucial to your success: your contract. I don’t mean to scare you!! Just stick with me here and...
Let’s talk about the niche elephant in the room (yes, it’s a thing, I checked). Now, you might be thinking, “Why limit myself? I can capture anything from amazing landscapes, to cars, to models, to products to adorable newborns!” And while...