Letโs discuss advertising on Meta (Facebook or Instagram). If you have a business account (hint, you should), Iโm sure youโve seen the โboostโ???? button that pops up asking you to pay Meta to show your post to more people. In case you didnโt know this (and Iโm...
Advertising has changed because of the internet and if your marketing materials are not positioned to capture leads, your ads will not work.ย Letโs start with Google shall we? Google continues to be the most popular search engine capturing 92% of the search market....
The one question I’m consistently asked by other photographers is, โhow do I get more clients?โ Well the answer is simple but the process is not overnight. Iโm a BIG believer in branding by way of advertising as being the fastest way to reach the masses....
Do you spend hours toiling away in Photoshop, delivering countless high-resolution images, and offering endless consultationsโall for the same flat fee you charged for a single day’s shoot? Here’s the truth: You’re not alone. Many photographers...
When I was just starting out and barely charging $150 a roll to take headshots, keeping my negatives and not giving them to clients was not negotiable. When I transitioned from film to digital, keeping my Hi-Rez files (RAW or processed) and not giving them away with...
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