“Stopping advertising to save money is like stopping your watch to save time,” said Henry Ford. Because, advertising works, specifically, photography ads work but ONLY if done right. And I fully realize it’s easier said than done because gone are the...
Last week, I had TWO makeup artists tell me that they raised their prices and after sending their new prices to DM inquiries, they mostly got ghosted. Ouch. Maybe you can relate.๐ Here’s the thing. I believe it’s not their price, it’s their...
We had an interesting conversation about headshot photography makeup artists last week after one of the lessons in Headshot Academy. By the way, are you on the wait-list for the next launch? Get on it here! We were discussing makeup artists for headshot...
Have you ever tried to start a referral program incentivizing referrals from clients by offering to pay them? Like โIf you refer me, you get $50 for every person I shootโ? Well if you have, youโve probably figured out it doesn’t work. It BARELY works with...
Let me ask you a question. Who is your Ideal Client? Aaaand itโs not who you think. When I ask photographers who their ideal client is, I often get an answer that resembles their version of a dream client. Two totally different things. An ideal client, sometimes...