Stop Wasting Money on Photography Ads (Do This Instead)

Stop Wasting Money on Photography Ads (Do This Instead)

“Stopping advertising to save money is like stopping your watch to save time,” said Henry Ford. Because, advertising works, specifically, photography ads work but ONLY if done right. And I fully realize it’s easier said than done because gone are the...
Photographers: Your Makeup Artist is Costing You Clients

Photographers: Your Makeup Artist is Costing You Clients

We had an interesting conversation about headshot photography makeup artists last week after one of the lessons in Headshot Academy. By the way, are you on the wait-list for the next launch? Get on it here! We were discussing makeup artists for headshot...
Why Incentivizing Referrals as a Photographer Doesn’t Work

Why Incentivizing Referrals as a Photographer Doesn’t Work

Have you ever tried to start a referral program incentivizing referrals from clients by offering to pay them? Like โ€œIf you refer me, you get $50 for every person I shootโ€? Well if you have, youโ€™ve probably figured out it doesn’t work. It BARELY works with...
Photographers: The One Client You Should Be Targeting

Photographers: The One Client You Should Be Targeting

Let me ask you a question. Who is your Ideal Client? Aaaand itโ€™s not who you think. When I ask photographers who their ideal client is, I often get an answer that resembles their version of a dream client. Two totally different things. An ideal client, sometimes...