Get More Photography Clients With “Know, Like & Trust”
But first, you need to understand marketing. What is marketing? Let me guess, you think marketing is an icky thing to do, so you avoid it at all cost. It can definitely feel uncomfortable to market yourself *if* that's how you feel. Here’s the thing. Marketing isn’t...
4 Reasons Why Gmail is Killing Your Photography Business
1: YOU ARE JUDGED BY YOUR EMAIL In the digital landscape, a professional email address is more than just an email– it's a way to build trust and establish your photography business as legitimate. When I see a photographer who doesn't have a website, or worse, does...
How to Charge for Overtime While Keeping Photography Clients Happy
The other day a client took longer to shoot than the allotted time for a five-look package. She was super sweet but she just didn’t have a sense of time. It was as if she came to park her life in my studio for the day. Also, I had a feeling that would be the case...
The Photography Website Checklist You Didn’t Know You Needed
Here's the hard truth: If your website makes prospects feel like they're on a frustrating treasure hunt, you'll lose them as clients. When people bounce (leave quickly), it's because they can't find the information they need or simply get lost in the labyrinth of your...
Contracts: Why Every Photographer Needs One
As a photographer, your superpower isn't just your camera or editing skills (although those are important too!). It's something far less glamorous, but equally crucial to your success: your contract. I don’t mean to scare you!! Just stick with me here and let me...
Why Finding Your Niche is the key to higher earnings as a photographer.
Let's talk about the niche elephant in the room (yes, it's a thing, I checked). Now, you might be thinking, "Why limit myself? I can capture anything from amazing landscapes, to cars, to models, to products to adorable newborns!" And while that's an admirable...