What it Takes to Start a Headshot Photography Business
You want to start or grow a headshot photography business but you don’t have money. What do you do? Well, first, you need a camera to take pictures, right? So you have no choice but to invest in a camera. Maybe you put that investment on a credit card. Then you might...
How to Collect Email Addresses as a Photographer
Last week I mentioned how I monetize my email list and promised a follow up to give you some ideas on how to collect email addresses and grow your list. These are the 5 basic steps but first, you need a lead magnet if you don't already have one. A lead magnet is a...
Email Marketing for Photographers: Why it’s Effective!
One of the reasons my prices aren’t publicly available on my website (controversial I know) is because it allows me to collect email addresses. Collecting email addresses has allowed me to bring fast cash injections into my business, and one way I do that is by...
How to Create a Tagline for Photographers
What is a tagline and why do you need one? Well, a tagline basically summarizes your services so your ideal client recognizes you as a service they need. Why do you need one? So that you attract your people with just a few words. ✨No really.✨ I can’t tell you how many...
Creating a Pro Photography Website that Converts
As I said in my last post. All roads lead to your website and your website is your number one salesperson. Your website is where prospects make a decision to contact you or to book with you. If you make it hard for them to trust you, they’ll move on. Remember the...
The Top 3 Sources to get Photography Clients
When you think about it, there are three fundamental sources for leads for headshot photographers. First, there’s the referral source. Probably the most powerful source for leads in that it has the highest conversion rate with minimal effort. Networking...