articles you might like
The Day My Date Taught Me How to Make More Money as a Photographer
Last week after my shoot was over, my client was full of praise and told me that the agent who referred him (he’s an actor), had 3 photographers on his recommended list. He said, even though I was the most expensive, he picked me, not only because he liked my photos, but because I was the most professional. The fee for his session was $1,095. I’m not telling you this to boast. My point is that there’s something to operating and behaving like you’re a legitimate business instead of just going around collecting money for taking pictures– something I too am guilty of doing when I was younger.😬...
Stop Wasting Money on Photography Ads (Do This Instead)
"Stopping advertising to save money is like stopping your watch to save time" said Henry Ford. Because, advertising works, specifically, photography ads work but ONLY if done right. And I fully realize it’s easier said than done because gone are the days of putting your images and website link in a photography directory for prospects to click through until they find the photographer they click with. Pun intended.😁 If you have no idea what I’m talking about, be glad you only know hard and not easy. You have nothing to compare to and reminisce about. Because IN are the days of what’s called...
Getting Ghosted Because of Your Photography Prices? It’s Not Your Price, It’s Your Positioning
Last week, I had TWO makeup artists tell me that they raised their prices and after sending their new prices to DM inquiries, they mostly got ghosted. Ouch. Maybe you can relate.🙄 Here's the thing. I believe it's not their price, it's their positioning. I often get asked why some headshot photographers are so expensive, but the real issue isn't about being expensive or cheap - it's about how you present your value. The Real Problem: Marketing, Not Money This is a problem of marketing, not price. Unless your portfolio consists of something super unique that NO ONE ELSE in your industry is...
Photographers: Your Makeup Artist is Costing You Clients
We had an interesting conversation about headshot photography makeup artists last week after one of the lessons in Headshot Academy. By the way, are you on the wait-list for the next launch? Get on it here! We were discussing makeup artists for headshot photography... and how to get them to work for us more efficiently. As I’m sure you can relate, when a makeup artist takes an hour and a half for “natural” makeup– we’re not talking full-on glam for weddings here– it makes us frustrated. Cuz,what in the world is taking so long? It’s a portrait for f*ck’s sake! Well someone brought up the...