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You’re losing clients right now (here’s why)
This practice is driving me crazy and I see it all the time. 3 mistakes photographers are making over and over again and it’s costing them real leads, real clients, and real money. 1️⃣ Not showing a location on your Instagram and on your website: OMG please please tell me where the hell you are! If a prospect lands on your IG page and they don’t know where you are, they’re not going to bother to click on all your links to find out. They’re also not going to follow you and they’re definitely not going to hire you. Do you realize how many clients you lose when you don’t get locals to follow...
Never Do This to Your (Would-Be) Clients
I received an email the other day with the subject line: "You're invited: 1000th Video Celebration." I opened it up and the first thing I noticed was that it was sent to a disclosed list of recipients. Like it wasn't even coming from a professional email service provider, just a massive BCC group email. The first sentence started with, "Hey fam." It went on to invite me to help celebrate this woman's 1,000th YouTube video with an RSVP link. There was a picture graphic inside the email, but I couldn't for the life of me figure out who this person was.🤔 I knew the email couldn’t be SPAM, but I...
My Photos Then vs. Now
I don’t know if you know this but I was married once… for a total of 2 years, LOL. And we were together for a total of 4 years. He was abusive. But don’t feel bad, I’m a strong willed individual which is why we got divorced. AND if it weren’t for him, I would have never attended American Society of Media Photographer’s Strictly Business conference where I would meet my future partner, whom I'm still with. Regardless, I was going through a very difficult time with my new reality of not having the life I thought I was going to have at the age of 31. And this was happening on the heels of my...
Memes don’t book clients (but this virality does)
I went viral on Instagram. And it’s not my first time. The first time was with this post on my client account which got over 1M views but it only got me 274 followers.🤔 So here are my thoughts on how to go viral but also to grow your audience. I’ve been working on cracking this code for a long time. You’ve heard the “be relatable” advice right? But you keep trying to be relatable and nothing happens. You’re probably questioning what the heck that even means. Be myself? Am I relatable enough? Well, here’s what I realized. To go viral, with the purpose of growing your following, you need to be...