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I Lost 2 Weeks of Bookings (Don’t do This)
This morning I hop out of the shower, my hair wet, I’m wrapped in a towel getting ready to meet with my students in Headshot Academy® and I get a call from my assistant. Jess never calls unless it’s really important. So when I pick up, she says that she just discovered that we have text messages on our texting platform from two weeks ago that we weren't notified about. She discovered this because a client emailed her saying they never heard back. Ooops. We just moved email servers and we’re both wondering if that’s the reason for the glitch. So, it’s a bit of a tech panic moment because I...
If I Were Just Starting Out (as a Photographer) Part I
One of my students in Headshot Academy® asked me what I would prioritize investing in if I was just starting out. And my answer was that the last thing I would get is lights. Because there's natural light everywhere.🤷🏼♀️ I mean I WAS a natural light photographer for the first half of my career after all. But the first thing I would get, of course, would be a camera body (mirrorless) and a lens (preferably a 70-200mm) but the tools I would prioritize above and beyond are the tools that buy back my time. Below are my favorite business tools with an explanation as to how they save me loads of...
You’re losing clients right now (here’s why)
This practice is driving me crazy and I see it all the time. 3 mistakes photographers are making over and over again and it’s costing them real leads, real clients, and real money. 1️⃣ Not showing a location on your Instagram and on your website: OMG please please tell me where the hell you are! If a prospect lands on your IG page and they don’t know where you are, they’re not going to bother to click on all your links to find out. They’re also not going to follow you and they’re definitely not going to hire you. Do you realize how many clients you lose when you don’t get locals to follow...
Never Do This to Your (Would-Be) Clients
I received an email the other day with the subject line: "You're invited: 1000th Video Celebration." I opened it up and the first thing I noticed was that it was sent to a disclosed list of recipients. Like it wasn't even coming from a professional email service provider, just a massive BCC group email. The first sentence started with, "Hey fam." It went on to invite me to help celebrate this woman's 1,000th YouTube video with an RSVP link. There was a picture graphic inside the email, but I couldn't for the life of me figure out who this person was.🤔 I knew the email couldn’t be SPAM, but I...