You have scheduled the session. You have blocked out the time. Now, the anxiety sets in. How do you make sure you don’t look awkward? What if you wear the wrong color? How do you make sure this investment actually pays off?
A great headshot doesn’t happen by accident. It is the result of preparation, strategy, and collaboration. As a photographer in Los Angeles, I have guided thousands of professionalsâfrom nervous interns to seasoned CEOsâthrough this process. The difference between a mediocre photo and a powerful marketing asset usually comes down to a few key decisions you make before you even step in front of the lens.
If you want to ensure you walk away with a professional headshot photo that commands respect, here are the essential tips you need to know.
Why Is Choosing the Right Professional Headshot Photographer Critical?
The first tip is the most obvious, yet most overlooked: Hire a specialist. Photography is a vast field. A landscape photographer or a wedding photographer has a completely different skillset than a headshot specialist.
You need someone who understands facial geometry, branding, and coaching. A professional headshot photographer does more than light the scene; they direct the subject. They know how to pull a genuine expression out of you. If you are unsure where to start, look for a portfolio that resonates with the specific professional vibe you want to project. You can see examples of this in my corporate headshots portfolio to understand the difference a specialist makes.
How Should You Prepare for Your Session?
Preparation starts days before the shoot. It isn’t just about showing up on time; it’s about showing up ready.
Hydration and Rest
This sounds like basic health advice, but it shows up on camera. Dehydrated skin looks dull and emphasizes fine lines. Lack of sleep creates dark circles that are difficult to retouch naturally. Drink plenty of water in the 48 hours leading up to your session and get a good night’s sleep.
Grooming
Men, get your haircut about a week prior so it looks natural, not “freshly cut.” Women, if you color your hair, make sure your roots are touched up. If you plan on doing your own makeup, keep it matte to avoid glare from the studio lights. However, I always recommend professional grooming if your budget allows.
What Are the Best Wardrobe Choices for Corporate Headshots?
Your clothes should frame your face, not compete with it. The most common mistake I see is wardrobe that is too busy, too loose, or the wrong color.
Stick to solids. Patterns, pinstripes, and plaids can cause a visual vibration on digital screens called “moirĂŠ.” They are distracting. Solid colors are timeless. Darker tones like navy, charcoal, and black convey authority, while gem tones can convey approachability and creativity. If you are struggling to pick a palette, I have a complete guide on what is the best color to wear for professional headshots.
Focus on fit. The camera magnifies ill-fitting clothing. A jacket that is too big makes you look small and sloppy. A shirt that is too tight looks uncomfortable. Tailoring is your best friend. For specific advice on styling, especially regarding necklines and jewelry, check out what should a woman wear for a professional headshot.
How Can Posing Change the Outcome of the Photo?
You don’t need to be a model, but you do need to trust your photographer’s direction. Most people naturally slouch or pull their chin back when a camera is pointed at them, which creates a double chin and a lack of energy.
To fix this, we use techniques like “The Turtle” (pushing the forehead forward to define the jawline) and the “Squinch” (narrowing the eyes slightly to show confidence). It feels weird, but it looks great. If you want to practice in the mirror beforehand, review these 4 tips on how to pose for a corporate headshot. It will help you feel less awkward on the day of the shoot.
Why Is a Professional Photo for LinkedIn Essential?
Your LinkedIn profile is your digital handshake. In many cases, it is the first time a recruiter or client meets you. If your photo is a selfie, a cropped group shot, or a blurry vacation picture, you are signaling that you don’t take your career seriously.
A professional photo for LinkedIn builds immediate trust. It shows that you invest in yourself. Statistics consistently show that profiles with professional photos get significantly more views and messages. If you are still debating if the investment is necessary, read my breakdown of are professional business headshots worth it. The ROI of a good first impression is immeasurable.
What About Lighting and Backgrounds?
Lighting is the language of photography. It dictates the mood. Flat, even lighting is great for a friendly, approachable look (common for therapists or support staff). High-contrast, dramatic lighting signals power and authority (common for executives and lawyers).
The background should be non-distracting. A clean white or grey background is standard for corporate directories. An environmental background (like a blurred office) adds context but must be done correctly so it doesn’t clutter the image. Understanding these elements is part of what makes a great corporate headshot effective.
How Much Should You Expect to Spend?
There is a wide range of pricing in Los Angeles, from budget Craigslist options to high-end studios. Remember, you generally get what you pay for. A higher price usually secures better equipment, a better studio environment, expert coaching, and high-end retouching.
Don’t just look for the cheapest option; look for the best value for your career. If you are trying to budget for this, I have a detailed article explaining how much a business portrait costs and what is included in those fees.
Is It Okay to Use a Selfie?
No. I will be blunt: a selfie cannot be used as a professional headshot. The lens distortion on a phone camera makes your nose look bigger, the lighting is usually poor, and it lacks the polish required for a professional setting. It is better to have no photo than a bad one.
Ready to Book Your Session?
Armed with these tips, you are ready to get a headshot that actually works for you. Itâs not just about vanity; itâs about visibility. When you are ready to elevate your personal brand, take a look at my guide on getting professional corporate headshots and let’s get to work.
Frequently Asked Questions About Headshot Tips
What is the most important tip for a good headshot?
The most important tip is to hire a photographer you trust. If you are comfortable with the photographer, your expression will be natural and confident. No amount of lighting or Photoshop can fix an uncomfortable expression.
Should I smile in my corporate headshot?
It depends on your brand. A warm smile is great for approachability and client-facing roles (sales, real estate). A serious or neutral expression conveys authority and is often used for C-suite executives or legal professionals. We often shoot both so you have options.
How do I stop my glasses from glaring?
A professional photographer knows how to position the lights to avoid glare. However, if you have transition lenses, bring a pair without them, and if your glasses lack anti-reflective coating, it can be tricky. Sometimes we tilt the glasses slightly to mitigate reflections.
What if I have a blemish on the day of the shoot?
Do not stress. This is exactly what professional retouching is for. Do not try to cover it with heavy makeup, as that can look cakey. Let the photographer remove it in post-production for a natural look.
Is it better to sit or stand for a headshot?
I usually prefer having clients stand or sit on a high stool. Standing allows for better posture and energy. Sitting in a low chair can compress the diaphragm and cause slouching. Standing keeps the body active and engaged.
Can I wear black in my headshot?
Yes, black is classic and professional. However, it can absorb light and hide the details of the garment. It works best against a lighter background (like grey or white) so you don’t disappear into the shadows.
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