How to Become the “Only” Choice for Your Clients

How to Become the “Only” Choice for Your Clients

Do you know who specifically is your ideal client? In marketing, the term ideal client means, the very specific client you are targeting. The ✨one✨ person you are speaking to in your marketing. If you’re a wedding photographer, you’re speaking to the bride planning...
Why Bending My Own Rules Cost Me Two Days of Photography Work

Why Bending My Own Rules Cost Me Two Days of Photography Work

Have you ever made a stupid mistake that gets you mad when you think about it even years later? I still get mad when I think of this story. I went hiking with the dogs knowing it was going to be overcast and that the sun wouldn’t burn through the clouds. So I...
The Secret to Getting Paid for Your EXTRA time

The Secret to Getting Paid for Your EXTRA time

The other day a client took longer to shoot than the allotted time for a five-look package. She was super sweet but she just didn’t have a sense of time. It was as if she came to park her life in my studio for the day. Also, I had a feeling that would be the case...
Why Shooting Less is More (and More Profitable)

Why Shooting Less is More (and More Profitable)

You’ve probably heard me say it before, but I come from the days of film. Film had 24 or 36 exposures on a roll. Cameras did not have an LCD. There was no peeking to see if the image looked right. So, as a photographer, I had to make sure my metering was spot on (pun...