Do you know who specifically is your ideal client? In marketing, the term ideal client means, the very specific client you are targeting. The ✨one✨ person you are speaking to in your marketing. If you’re a wedding photographer, you’re speaking to the bride planning...
Have you ever made a stupid mistake that gets you mad when you think about it even years later? I still get mad when I think of this story. I went hiking with the dogs knowing it was going to be overcast and that the sun wouldn’t burn through the clouds. So I...