There seems to be a lot of confusion around branding vs. looks.
Actors seem to think if they hone in on their brand, they will in turn, narrow their target-market. The biggest complaint being, “but I’m an actor and I can play a large range of characters.”
DJ Rouse: Blue Collar / The Fixer or Mafia
Greg Berg: BBQ Grandfather / Upscale Business CEO
I’d like to clear things up.
Clarifying your brand does not mean you can’t play a large range of characters. It just means, you have more clarity on how to choose the range of characters you can play.
NOT EVERYONE CAN SELL EVERY CHARACTER.
Karleen Griffin: Girls’ Night Out / BBQ Mom / Edgy Heroine
What is believable is based on your look and your essence combined. So knowing your overarching brand makes it easier to choose your headshot looks correctly.
The difference between your brand and your looks is sort of like the difference between your outfit and the hats that match your outfit.
So when you choose your looks, you need to make sure they match your brand.
Lamar Toler: Sports Fan / Grad Student / Army
Lori Hashi: Teacher /Kristin Witt: Period 50’s
If your brand is summed up into a tagline (or sometimes called a logline) such as “The wide-eyed, sweet, small town girl with an appetite for adventure”, then your headshot looks might include the following:
🌟Girls’ Night Out
🌟Heroine in the making
Paul Austad: Professor (Casual Business) / Stock Broker (Upscale Business) / Athletic / BBQ Dad
Christina Catherine Martinez: BBQ Mom / Creative Professional
What wouldn’t match your brand are the following looks:
Joe Choi: Best Friend / Edgy Business Mob
Meghan Cantu: Hipster / Student
If you need to learn how to identify your brand,
there are plenty of branding classes being taught by some amazing actors.
One such class is Rock Your Reel’s Defining Your Secret Sauce.
Another is Jodie Bentley’s private coaching which includes Building Your Brand.
AND Career Activate’s private coaching which includes Branding and Typing.
JPamela Tatz: Customer Service / Hipster / Suburban Mom
I hope this sheds some light on the matter but if you have any questions, be sure to ask them in the comments section below! In the meantime, please join me on Instagram for more daily tips.