[Acting Headshots Los Angeles by Vanie]
There seems to be a lot of confusion around branding vs. looks.
Actors seem to think if they hone in on their brand, they will, in turn, narrow their target-market; the biggest complaint being, ābut Iām an actor and I can play a large range of characters.ā
Iād like to clear things up.
Clarifying your brand does not mean you canāt play a large range of characters. It just means you have more clarity on how to choose the range of characters you can play.
NOT EVERYONE CAN SELL EVERY CHARACTER.
What is believable is based on your look and your essence combined, so knowing your overarching brand makes it easier to choose your headshot looks correctly.
The difference between your brand and your looks is sort of like the difference between your outfit, and the hats that match your outfit.
So when you choose your looks, you need to make sure they match your brand.
FOR EXAMPLEā¦ if your brand is summed up into a tagline (or sometimes called a log-line) such as āThe wide-eyed, sweet, small town girl with an appetite for adventure,ā then your headshot looks might include the following:
ā
Mid-Western friend
ā
Love Interest
ā
Girlsā Night Out
ā
Heroine in the making
What wouldnāt match your brand are the following looks:
āļø Gamer
āļø Hipster
āļø Anti-heroine
āļø Villain
If you need to learn how to identify your brand, there are plenty of branding classes being taught by some amazing actors, such as:
- Rock Your Reelās Defining Your Secret Sauce
- Jodie Bentley’s valuable courses at Actor Insider
- Jona Xiao’s private coaching and courses through Career Activate
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been looking for work for a few years now but have not found any a few jobs that did not pay and none of them kept there work either all give me copies and giving jobs in furthers