The Trust Factor that Doubles Your Bookings

The Trust Factor that Doubles Your Bookings

I know you donโ€™t want to hear it and I hate to say it but itโ€™s a fact of life. Social media is a necessary part of our daily marketing. Referrals alone are no longer enough to support a thriving business. In fact for most photographers referrals alone were never...
Why Shooting Less is More (and More Profitable)

Why Shooting Less is More (and More Profitable)

Youโ€™ve probably heard me say it before, but I come from the days of film. Film had 24 or 36 exposures on a roll. Cameras did not have an LCD. There was no peeking to see if the image looked right. So, as a photographer, I had to make sure my metering was spot on (pun...
The Post-Processing Mistake That’s Costing You Hours

The Post-Processing Mistake That’s Costing You Hours

Is editing stressing you out? The real question is, are you batch processing or are you editing each image one by one before your client sees any of it? The official meaning of โ€œeditingโ€ your images is to delete and remove unwanted images. Now the meaning has changed...
That Email List You’ve Been Ignoring

That Email List You’ve Been Ignoring

You have an email list that youโ€™ve never nurtured and you donโ€™t know where to start. Well donโ€™t worry, I gotcha. But first, give yourself a pat on the back because you thought to keep emails and have a list! Congrats on thinking ahead. Now let’s get to using...