Photographers: Your Makeup Artist is Costing You Clients

Photographers: Your Makeup Artist is Costing You Clients

We had an interesting conversation about headshot photography makeup artists last week after one of the lessons in Headshot Academy. By the way, are you on the wait-list for the next launch? Get on it here! We were discussing makeup artists for headshot...
Why Incentivizing Referrals as a Photographer Doesn’t Work

Why Incentivizing Referrals as a Photographer Doesn’t Work

Have you ever tried to start a referral program incentivizing referrals from clients by offering to pay them? Like “If you refer me, you get $50 for every person I shoot”? Well if you have, you’ve probably figured out it doesn’t work. It BARELY works with...
Headshot Photographers: The One Client You Should Be Targeting

Headshot Photographers: The One Client You Should Be Targeting

Let me ask you a question. Who is your Ideal Client?   Aaaand it’s not who you think.   When I ask photographers who their ideal client is, I often get an answer that resembles their version of a dream client.   Two totally different things.   An...
Terms and Conditions for Photographers: When to Enforce them.

Terms and Conditions for Photographers: When to Enforce them.

I have a very clear cancellation policy.   When a client books a session, they automatically get a “quote” sent to them from my CRM (17Hats 👈 affiliate link) that has them go through a series of agreements before paying their deposit.   First, they have to...
How to Compete as a Photographer in a “Saturated” Market

How to Compete as a Photographer in a “Saturated” Market

The market is over-saturated.There are too many photographers competing for the same clients as you.They are all charging very little, driving down the cost of photography in your area.How do you charge more than them?Or really, how do you stay in business? Well,...