But first, you need to understand marketing. What is marketing? Let me guess, you think marketing is an icky thing to do, so you avoid it at all cost. It can definitely feel uncomfortable to market yourself *if* that’s how you feel. Here’s the thing. Marketing...
1: YOU ARE JUDGED BY YOUR EMAIL In the digital landscape, a professional email address is more than just an email– it’s a way to build trust and establish your photography business as legitimate. When I see a photographer who doesn’t have a website, or...
Corporate Headshots in Los Angeles, by Vanie Poyey As a business owner, you know that first impressions are key. A professional headshot is the perfect way to make a great first impression with potential clients, networking contacts, and more. But how much do...
The other day a client took longer to shoot than the allotted time for a five-look package. She was super sweet but she just didn’t have a sense of time. It was as if she came to park her life in my studio for the day. Also, I had a feeling that would be the case...
Here’s the hard truth: If your website makes prospects feel like they’re on a frustrating treasure hunt, you’ll lose them as clients. When people bounce (leave quickly), it’s because they can’t find the information they need or simply get...