As I said in my last post. All roads lead to your website and your website is your number one salesperson. Your website is where prospects make a decision to contact you or to book with you. If you make it hard for them to trust you, theyโll move on. Remember the...
When you think about it, there are three fundamental sources for leads for headshot photographers. First, thereโs the referral source. Probably the most powerful source for leads in that it has the highest conversion rate with minimal effort. Networking is a great way...
If you know my story, you know that when I started working as a photographer, I didnโt have a studio and I worked from home. Working from home was cool ‘cuz I didnโt have the added expense of the studio overhead BUT it definitely had its challenges. I had to...
So I posted an AP photograph on Instagram stories of president Trump surrounded by the CIA after his ear was grazed by the bullet. My caption was something like, โEven when one of their own gets shot, they still wonโt get rid of guns.โ And I got a DM from a fellow...
Do you know who specifically is your ideal client? In marketing, the term ideal client means, the very specific client you are targeting. The โจoneโจ person you are speaking to in your marketing. If youโre a wedding photographer, youโre speaking to the bride planning...