Boost Your Sales Now, Fix Your Website!

Boost Your Sales Now, Fix Your Website!

As I said in my last post. All roads lead to your website and your website is your number one salesperson. Your website is where prospects make a decision to contact you or to book with you. If you make it hard for them to trust you, theyโ€™ll move on. Remember the...
Warm Leads vs. Cold Leads (and Where to Find Them)

Warm Leads vs. Cold Leads (and Where to Find Them)

When you think about it, there are three fundamental sources for leads for headshot photographers. First, thereโ€™s the referral source. Probably the most powerful source for leads in that it has the highest conversion rate with minimal effort. Networking is a great way...
Mastering Natural Light Photography: Anywhere and Anytime of Day

Mastering Natural Light Photography: Anywhere and Anytime of Day

If you know my story, you know that when I started working as a photographer, I didnโ€™t have a studio and I worked from home. Working from home was cool ‘cuz I didnโ€™t have the added expense of the studio overhead BUT it definitely had its challenges. I had to...
How to Become the “Only” Choice for Your Clients

How to Become the “Only” Choice for Your Clients

Do you know who specifically is your ideal client? In marketing, the term ideal client means, the very specific client you are targeting. The โœจoneโœจ person you are speaking to in your marketing. If youโ€™re a wedding photographer, youโ€™re speaking to the bride planning...