Warm Leads vs. Cold Leads (and Where to Find Them)

Warm Leads vs. Cold Leads (and Where to Find Them)

When you think about it, there are three fundamental sources for leads for headshot photographers. First, thereโ€™s the referral source. Probably the most powerful source for leads in that it has the highest conversion rate with minimal effort. Networking is a great way...
Mastering Natural Light Photography: Anywhere and Anytime of Day

Mastering Natural Light Photography: Anywhere and Anytime of Day

If you know my story, you know that when I started working as a photographer, I didnโ€™t have a studio and I worked from home. Working from home was cool ‘cuz I didnโ€™t have the added expense of the studio overhead BUT it definitely had its challenges. I had to...
How to Become the “Only” Choice for Your Clients

How to Become the “Only” Choice for Your Clients

Do you know who specifically is your ideal client? In marketing, the term ideal client means, the very specific client you are targeting. The โœจoneโœจ person you are speaking to in your marketing. If youโ€™re a wedding photographer, youโ€™re speaking to the bride planning...
Why Bending My Own Rules Cost Me Two Days of Photography Work

Why Bending My Own Rules Cost Me Two Days of Photography Work

Have you ever made a stupid mistake that gets you mad when you think about it even years later? I still get mad when I think of this story. I went hiking with the dogs knowing it was going to be overcast and that the sun wouldn’t burn through the clouds. So I...