When you think about it, there are three fundamental sources for leads for headshot photographers. First, thereโs the referral source. Probably the most powerful source for leads in that it has the highest conversion rate with minimal effort. Networking is a great way...
If you know my story, you know that when I started working as a photographer, I didnโt have a studio and I worked from home. Working from home was cool ‘cuz I didnโt have the added expense of the studio overhead BUT it definitely had its challenges. I had to...
So I posted an AP photograph on Instagram stories of president Trump surrounded by the CIA after his ear was grazed by the bullet. My caption was something like, โEven when one of their own gets shot, they still wonโt get rid of guns.โ And I got a DM from a fellow...
Do you know who specifically is your ideal client? In marketing, the term ideal client means, the very specific client you are targeting. The โจoneโจ person you are speaking to in your marketing. If youโre a wedding photographer, youโre speaking to the bride planning...
Have you ever made a stupid mistake that gets you mad when you think about it even years later? I still get mad when I think of this story. I went hiking with the dogs knowing it was going to be overcast and that the sun wouldn’t burn through the clouds. So I...