When I was waitressing part time, acting part time and doing photoshoots part time, I hired an assistant. I paid a friend to drive all over town to drop off my marketing postcards to display at various businesses for actors to find me. I had two...
I recently worked with a student who came into the studio to learn about natural lighting for headshots. As we were going over post processing, she said something that Iโve heard multiple times during my in-person Masterclasses (which by the way is now retired...
But first, you need to understand marketing. What is marketing? Let me guess, you think marketing is an icky thing to do, so you avoid it at all cost. It can definitely feel uncomfortable to market yourself *if* that’s how you feel. Hereโs the thing. Marketing...
1: YOU ARE JUDGED BY YOUR EMAIL In the digital landscape, a professional email address is more than just an emailโ it’s a way to build trust and establish your photography business as legitimate. When I see a photographer who doesn’t have a website, or...
As a business professional in Los Angeles, you know that image is everything. Youโre competing in one of the most dynamic, and let’s be honest, saturated markets in the world. Whether you’re an entrepreneur, a C-suite executive, a lawyer, or a real estate...