articles you might like
The One Change that Will Get You More Photography Clients
Let's talk about the niche elephant in the room (yes, it's a thing, I checked). Now, you might be thinking, "Why limit myself? I can capture anything from amazing landscapes, to cars, to models, to products to adorable newborns!" And while that's an admirable jack-of-all-trades spirit, in the world of photography and business, it actually backfires. Here's the deal: “When you try to be everything to everyone, you accomplish being nothing to anyone.” – Bonnie Gillespie. It's like walking into a restaurant with a menu that has endless choices – ever been to a Cheesecake Factory and just given...
No One Will Buy From Your Ads If…
Let’s discuss advertising on Meta (Facebook or Instagram). If you have a business account (hint, you should), I’m sure you’ve seen the “boost”???? button that pops up asking you to pay Meta to show your post to more people. In case you didn’t know this (and I’m surprised to learn a lot of people don’t), boosting a post is advertising. But here’s why it mostly doesn’t work. First, the Boost feature is setup to be simple and easy for people without advertising experience and therefore does not have any of the capabilities that Meta’s dedicated ads manager does. So while it might work on the...
The Real Reason Your Google Ads are Failing
Advertising has changed because of the internet and if your marketing materials are not positioned to capture leads, your ads will not work. Let’s start with Google shall we? Google continues to be the most popular search engine capturing 92% of the search market. There are two ways to be discovered on Google and both cost money. One way is to come up in search organically and the second way is to advertise. Note that while organic search yields better results because people inherently trust organic search more than ads, advertising still brings in 30% of the market share on Google. In...
The Real Purpose of Advertising as a Photographer (It’s Not Leads)
The one question I'm consistently asked by other photographers is, “how do I get more clients?” Well the answer is simple but the process is not overnight. I’m a BIG believer in branding by way of advertising as being the fastest way to reach the masses. However, success requires more than just putting ads out there - it demands strategic photography advertising that speaks directly to your ideal clients. Branding is the process of imprinting your brand’s name in your ideal client’s brain????. Okay those are my words and not the official meaning of branding, but it’s true! Branding rarely...