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The Hidden Profit in Your Photo Packages
Do you spend hours toiling away in Photoshop, delivering countless high-resolution images, and offering endless consultations—all for the same flat fee you charged for a single day's shoot? Here's the truth: You're not alone. Many photographers struggle with undervaluing their work but there IS a better way to price your services to ✨boost✨ your bottom line. If you watched my Instagram live interviews with photographer Gary Hughes and Sarah Petty, one thing you’ll notice about all of us is that we have discovered the secret to profitable photography: Itemized Pricing. None of us charge a...
The One Thing I’ve Never Negotiated in 26 Years
When I was just starting out and barely charging $150 a roll to take headshots, keeping my negatives and not giving them to clients was not negotiable. When I transitioned from film to digital, keeping my Hi-Rez files (RAW or processed) and not giving them away with my sessions was not negotiable and still isn’t. If anyone tries to negotiate that point, I take a firm stance on my policies as outlined in my contract for clients to sign. If a client pushes, it’s a deal breaker and I will respectfully let them know we are not a good fit. There are two reasons why you WANT to keep your Hi-Rez...
Create Effortless Email Campaigns With This One Trick
So, you've built up your email list and are eager to kick-start your email marketing, but you're stumped on what to say in those messages? Fear not, I've got you covered! The key to successful email marketing is putting your audience first. Shift the focus from yourself to them. What would your audience benefit from? What can you teach them to help them be more successful as it relates to your services? How can you offer them value? When you offer value to your audience, you’ll establish yourself as an expert who can be trusted to take their portraits. This helps build a solid base of fans...
Achieving Your Photography Goals: Effective Scheduling and Success
BY HEADSHOT PHOTOGRAPHER MENTOR, Vanie PoyeySo what's the plan for this year? For this quarter? Do you have one? Let's lay out a plan for the next quarter of the year so we make it a little less abstract and a little more actionable. What do you hope to have in place by the end of this year? But before we dive in, let's talk about your why first. Stay with me, this is important! Define Your Photography Why Let's get a little more specific about why you're doing what you're doing. Do you want more money? More freedom? More independence? More time for yourself? What do you envision your life...