I once had a conversation with a client who knew exactly what she wanted out of her headshot session⌠but said it wasnât what she got.Â
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Let me explainâŚ
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Lance Newton: Edgy Anti-Hero / Dylan McCollum: Gamer

Abigail Arnold-Ochs: Love Interest / Best Friend / Teacher
HOW DO YOU CONVINCE SOMEONE without an agent and without any experience, as in no credits on IMDB, that they donât know what they donât know? đ¤
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My client had many grievances.
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They ranged from what her makeup should and shouldnât look like, to what the eyes are supposed to communicateâ all of which, in her opinion, rendered her headshots useless.
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Her lack of experience wouldnât let her see that in order to be effective, her headshots were in fact what the industry demands they look like.
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Zariah Holden – Kids Headshots: Disney Friend / The Bully / Studious

Danella Dutton: Urban Hip / Edgy Druggie-Criminal

Paul Braun: Upscale Business / Laurie Winchenbaugh: Student
As an example of how inexperience can misguide you, I want to focus on her idea about what a newscaster-host looks like.
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She argued that a ârealâ newscaster  would wear her hair in a ponytail, because she herself did so as an investigative reporter đľď¸ââď¸ on an internet show.
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While that may be true, based on our years of experience and constant research, we advised that she wear her hair down because no host on any major network or TV show wears a ponytail⌠major being the operative word here.
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Because our goal is to get you auditioning for major paid TV work and not non-union internet jobs you get yourself without pro headshots.
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Humberto Ramos: Blue Collar Worker / Edgy-Gangster, Thug
When graduating from free, low-paying, or non-union work to union, resume building, five-and-unders or guest-starring roles, itâs important to make the distinction between the two worlds.
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The first is free, low-paying, or non-union for a reason. Everyone in the process involved, from top to bottom, is still learning and gaining experience, because production đŹ doesnât have the budget to hire pros with experience who demand high pay.
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What does this mean for you?
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It means often times (among other things), casting isnât strong.Â
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It means a 20-something year old may get cast as a CEO (I once had a twenty-something client ask me for a CEO shot based on her âexperienceâ).
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Rita Sever (clockwise from top left): Creative Professional / Upscale Love Interest / Girls’ Night Out
ON A MAJOR SHOW with any sort of a budget behind it, like on âThe Morning Showâ with Reese Witherspoon and Jennifer Aniston, a host will never đ
ââď¸ be seen wearing a ponytailâŚexcept on the field.
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And on a major show with any sort of budget, itâs unlikely a 20-year old would be cast as a CEO.
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Zeus Oira: Gamer / Casual (BBQ) Dad

Janice Muller: BBQ Mom / Fitness / Heroine

Ryan Cortelyou: Office guy / Harris Solomon: Edgy Rebellious Teen
If your goal with pro headshots is to break out of the world of free, low- paying, or non-union jobs, you canât keep doing what youâve been doing in that world.
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Your research should be based on where you want to go, NOT where youâve been.
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Anne-CĂŠcile BĂŠgot: Girls’ Night Out / Best Friend

Amanda Berning: Office Girl / Love Interest / Blue Collar
Itâs important your character isnât âreal lifeâ as much as it is a stereotype. The stereotypical host wears her hair down. đââď¸
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In the end, itâs important to trust the professionals with experience and recognize itâs easy to be misguided by your own experience, or shall we say, lack of it?Â
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Let me know in the comments below if by lack of experience, something you thought you knew but in fact didnât know, led to the wrong headshot decision!
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I love helping you by putting out this free information (often written on weekends and evenings) so please help me spread the word by commenting and or sharing this post on your social feed! đ
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