What You Don’t Know (About Headshots) CAN Hurt You

[Professional Headshots by Vanie]

I once had a conversation with a client who knew exactly what she wanted out of her headshot sessionโ€ฆ but said it wasnโ€™t what she got.ย 
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Let me explainโ€ฆ
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Lance Newton: Edgy Anti-Heroย  / Dylan McCollum: Gamer

Abigail Arnold-Ochs: Love Interest / Best Friend / Teacher

HOW DO YOU CONVINCE SOMEONE without an agent and without any experience, as in no credits on IMDB, that they donโ€™t know what they donโ€™t know? ๐Ÿค”
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My client had many grievances.
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They ranged from what her makeup should and shouldnโ€™t look like, to what the eyes are supposed to communicateโ€” all of which, in her opinion, rendered her headshots useless.
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Her lack of experience wouldnโ€™t let her see that in order to be effective, her headshots were in fact what the industry demands they look like.
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Zariah Holden – Kids Headshots: Disney Friend / The Bully / Studious

Danella Dutton: Urban Hip / Edgy Druggie-Criminal

Paul Braun: Upscale Business / Laurie Winchenbaugh: Student

As an example of how inexperience can misguide you, I want to focus on her idea about what a newscaster-host looks like.
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She argued that a โ€˜realโ€™ newscaster ย would wear her hair in a ponytail, because she herself did so as an investigative reporter ๐Ÿ•ต๏ธโ€โ™€๏ธ on an internet show.
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While that may be true, based on our years of experience and constant research, we advised that she wear her hair down because no host on any major network or TV show wears a ponytailโ€ฆ major being the operative word here.
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Because our goal is to get you auditioning for major paid TV work and not non-union internet jobs you get yourself without pro headshots.
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Humberto Ramos: Blue Collar Worker / Edgy-Gangster, Thug

When graduating from free, low-paying, or non-union work to union, resume building, five-and-unders or guest-starring roles, itโ€™s important to make the distinction between the two worlds.
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The first is free, low-paying, or non-union for a reason. Everyone in the process involved, from top to bottom, is still learning and gaining experience, because production ๐ŸŽฌ doesnโ€™t have the budget to hire pros with experience who demand high pay.
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What does this mean for you?
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It means often times (among other things), casting isnโ€™t strong.ย 
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It means a 20-something year old may get cast as a CEO (I once had a twenty-something client ask me for a CEO shot based on her โ€œexperienceโ€).
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Rita Sever (clockwise from top left): Creative Professional / Upscale Love Interest / Girls’ Night Out

ON A MAJOR SHOW with any sort of a budget behind it, like on โ€œThe Morning Showโ€ with Reese Witherspoon and Jennifer Aniston, a host will never ๐Ÿ™…โ€โ™€๏ธ be seen wearing a ponytailโ€ฆexcept on the field.
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And on a major show with any sort of budget, itโ€™s unlikely a 20-year old would be cast as a CEO.
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Zeus Oira: Gamer / Casual (BBQ) Dad

Janice Muller: BBQ Mom / Fitness / Heroine

Ryan Cortelyou: Office guy / Harris Solomon: Edgy Rebellious Teen

If your goal with pro headshots is to break out of the world of free, low- paying, or non-union jobs, you canโ€™t keep doing what youโ€™ve been doing in that world.
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Your research should be based on where you want to go, NOT where youโ€™ve been.
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Anne-Cรฉcile Bรฉgot: Girls’ Night Out / Best Friend

Amanda Berning: Office Girl / Love Interest / Blue Collar

Itโ€™s important your character isnโ€™t โ€˜real lifeโ€™ as much as it is a stereotype. The stereotypical host wears her hair down. ๐Ÿ’โ€โ™€๏ธ
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In the end, itโ€™s important to trust the professionals with experience and recognize itโ€™s easy to be misguided by your own experience, or shall we say, lack of it?ย 
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Let me know in the comments below if by lack of experience, something you thought you knew but in fact didnโ€™t know, led to the wrong headshot decision!

 

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I love helping you by putting out this free information (often written on weekends and evenings) so please help me spread the word by commenting and or sharing this post on your social feed! ๐Ÿ™

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