by Vanie Poyey
If you don’t have an agent,
a coach, or a casting director giving you advice, the best way to figure out your target market is to watch prime-time TV as well as popular shows on cable.
But wait– don’t skip the commercials! Look for people WHO LOOK LIKE YOU, what they are wearing and the roles they are playing in TV shows as well as commercials.
Brittney Middlebrook: Grad Student / Jamie Suraci: Hip Girl Next Door
Denzil Meyers: Winner of a complimentary session from our Annual Raffle Party!
Tricia Morig: Best Buy Worker / Natalia Gorelova: Enterprise Worker
Once you figure out your target market, you’ll realize that you will play the same character commercially as well as theatrically. For example, once you categorize the roles, you’ll come up with specific language, like Girl Next Door, or Business Professional, etc.
Janet Fontaine: Quirky Secretary / Kelly Nienaltowski: Young Office Worker
Katharine Guerrero: Girl Next Door, Preppy Student, Love Interest
YOU CAN EVEN GET MORE SPECIFIC, such as the Best Friend who goes shopping with her girlfriends (commercially), or One of the Girls on a girl’s night out (theatrically).
Kyra Groves: Edgy Hipster
Kyra Groves: Sassy Hip
Brandon Pizzola: Tough Thug / Young Dad / Quirky Office
Another example would be the FBI agent (theatrically) vs. Enterprise worker (commercially), both under the category of Business Professional.
The Young Dad having a beer while watching football (commercially) vs. the Young Dad having a BBQ with friends and neighbors on a TV drama.
Coby Getzug: Silverlake Hipster / Dan Kirschner: Edgy Blue Collar
Brent Jennings: Dad / Julian Clark: Hip Guy Next Door
When you break down the roles you fit into, whether it be the Blue Collar Worker or the Silverlake Hipster, you’ll realize the roles cross over to both commercial and theatrical worlds– what changes is the context.
Doing this research not only insures a better and more useful outcome from your next Headshot Session but also gives your agent or agent to be the marketing tools to get you in the door!
If you found my post valuable, it would mean sooo much to me if you would take a moment and pop over to Instagram where I hang out and comment on one of my posts!
Chris Kauffmann: Hipster
Toni Romano: Wife / Business Professional
Toni Romano: Soccer Mom