by Vanie Poyey
If you don’t have an agent, a coach or a casting director giving you advise, the best way to figure out your target market is to watch prime time TV as well as popular shows on cable. But wait, don’t skip the commercials! Look for people who look like you, what they are wearing and the roles they are playing in TV shows as well as commercials. Once you figure out your target market, you’ll realize that you will play the same character commercially as well as theatrically. For example once you categorize the roles, you’ll come up with specific language like Girl Next Door or Business Professional etc. You can even get more specific such as the Best Friend who goes shopping with her girlfriends (commercially) or One of the Girls on a girl’s night out (theatrically). Another example would be the FBI agent (theatrically) vs. Enterprise worker (commercially) both under the category of Business Professional. The Young Dad having a beer while watching football (commercially) vs. the Young Dad having a BBQ with friends and neighbors on a TV drama. When you break down the roles you fit into whether it be the Blue Collar Worker or the Silverlake Hipster you’ll realize the roles cross over to both commercial and theatrical worlds. What changes is the context.
Doing this research not only insures a better and more useful outcome from your next Headshot Session but also gives your agent or agent to be the marketing tools to get you in the door!
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