The first question you’ll need to answer is what your age range is.
From there, you can assess what the most commonly requested looks are for that age group. Most actors are under the impression that the larger their age range, the better it is for their acting, but in fact, the opposite is true.
A reasonable age range is five to seven years, because the more specific you are with your marketing looks, the greater the chances are of getting in the door.
Courtney Carini: Power Lawyer / Quirky Mom
Jack Nathan Harding: Mad Men / Jason Leeds: Business Professional
Jan Davidson: Quirky Mom / Quirky Secretary
DURING MY MANY CONSULTATIONS, it’s typical for the novice actor to throw out an age range, say from 20 to 35. Although for theater a 15-year age range is very realistic, for TV and film, it’s not.
Raymond McAnally: Business Professional / Blue Collar
Zoey Arzo: Edgy Detective / Ben Schyan: Young Office
THE WIDER THE AGE RANGE, the less focused your submissions are, and more is left to chance in terms of what look catches.
On stage, makeup can do wonders, but on TV, a 20-year-old can not pull off 35, no matter HOW much range he/she thinks he/she has.
Maria Hinojos: Sassy Girl Next Door
It’s best to do your homework and be very methodical in figuring out your stereotype, and then capitalize on it!
For example, if you’re 18, perhaps you play 16 to 21. If you’re 24, perhaps you play 20 to 27. If you’re 45, perhaps you play 42 to 48, and so on.
Noelle Marion: Girl Next Door / Alice In Wonderland? 🙂
Nikhil Prakash: Young Professional / Edgy Hero
Aracely Rodriguez: Best Friend / Kevin M. Horton: Quirky Office
SO THEN, how do you figure out what the most commonly requested looks are for your age group?
Aside from taking workshops like Sam Christensen’s Personal Brand class, and making a list of breakdowns from sites like Casting Networks, there is more you can do to figure out your specific target market.
Find out HOW in Part III of this series. In the meantime, as you scroll through the images in this article, note the specific labels describing some typical marketing looks for each image. Read Part III.
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Zahida: Quirky Grad Student / Hip Student
Stacy Snyder: Quirky Young Professional / Love interest
Rachel Hroncich: Blue Collar / Quirky Business