How to figure out your target market: Part I

[Headshot Photography by Vanie]

I’ve been a headshot photographer in Los Angeles for over 25 years.

One of the most noticeable differences in the photography industry is the digital revolution, allowing many talented amateurs easy entry into the world of photography.

THE EFFECTS OF DIGITAL TECHNOLOGY also trickled into the actor’s world.  Duplication labs suddenly had the ability to reproduce color headshots cost efficiently, and in turn, gave actors the ability to afford color reproductions.

From there, the color headshot was born, and photographers scrambled to make the switch during 2003 and 2004.

Shortly thereafter, online casting sites started to pop up, and the industry changed forever as the Internet became the primary tool for actors, agents, and casting directors alike. Actors no longer rely on agents so much for selective hard copy submissions of different looks, and instead showcase MULTIPLE LOOKS ONLINE all at the same time.

For this reason, having a headshot with specific marketing looks became paramount in the survival of the auditioning actor.

WHEN PREPARING FOR YOUR HEADSHOT SESSION, if you don’t have an agent giving you advise on what type of looks to target, what can you do to find out what your target market is? 

This series of blogs will give you the tools you need to figure it out.  Read Part II!

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