How to figure out your target market: Part I

[Headshot Photography by Vanie]

I’ve been a headshot photographer in Los Angeles for over 25 years.

One of the most noticeable differences in the photography industry is the digital revolution, allowing many talented amateurs easy entry into the world of photography.

Phil Kimble: Guy Next Door / Josh Canfield: Edgy Bad Guy

Catherine Copplestone: Secretary / Young Mom

Jonas Dickson: Blue Collar / Micah Sloat: Young Professional

THE EFFECTS OF DIGITAL TECHNOLOGY also trickled into the actor’s world.  Duplication labs suddenly had the ability to reproduce color headshots cost efficiently, and in turn, gave actors the ability to afford color reproductions.

From there, the color headshot was born, and photographers scrambled to make the switch during 2003 and 2004.

Eaddy Mays: Business / Edgy Hero / Mom

Dan Wingard: Attorney / Edgy Detective

Eileen Aurelia: Grad Student / Larissa LaRenne: Edgy Hipster

Shortly thereafter, online casting sites started to pop up, and the industry changed forever as the Internet became the primary tool for actors, agents, and casting directors alike. Actors no longer rely on agents so much for selective hard copy submissions of different looks, and instead showcase MULTIPLE LOOKS ONLINE all at the same time.

For this reason, having a headshot with specific marketing looks became paramount in the survival of the auditioning actor.

Jack Sweeney: Young Office / Architect

Hayes Mercure: Young Professional / Ashley Craib: Girl Next Door

Charmagne Saunders: Mom / Summer Slim: Young Office

WHEN PREPARING FOR YOUR HEADSHOT SESSION, if you don’t have an agent giving you advise on what type of looks to target, what can you do to find out what your target market is? 

This series of blogs will give you the tools you need to figure it out.  Read Part II!

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Lily Blau: Quirky Secretary / Girl Next Door

Jennifer Bartling: Girl Next Door / Logan Hunt: Edgy Bad Boy

Kirk Chamberlin: Casual Dad / Chris Game: Lawyer

Lifestyle portrait of actress and model Cathy Cooper

Mary Elizabeth Boylan: Love Interest / Evan Green: Quirky Guy-Next-Door

Kevin Viner: Magician

Wendy Haines: Hip Mom / Quirky Office

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