How to figure out your target market: Part I

[Headshot Photography by Vanie]

I’ve been a headshot photographer in Los Angeles for over 25 years.

One of the most noticeable differences in the photography industry is the digital revolution, allowing many talented amateurs easy entry into the world of photography.

headshots in LA

Phil Kimble: Guy Next Door / Josh Canfield: Edgy Bad Guy

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Catherine Copplestone: Secretary / Young Mom

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Jonas Dickson: Blue Collar / Micah Sloat: Young Professional

THE EFFECTS OF DIGITAL TECHNOLOGY also trickled into the actor’s world.  Duplication labs suddenly had the ability to reproduce color headshots cost efficiently, and in turn, gave actors the ability to afford color reproductions.

From there, the color headshot was born, and photographers scrambled to make the switch during 2003 and 2004.

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Eaddy Mays: Business / Edgy Hero / Mom

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Dan Wingard: Attorney / Edgy Detective

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Eileen Aurelia: Grad Student / Larissa LaRenne: Edgy Hipster

Shortly thereafter, online casting sites started to pop up, and the industry changed forever as the Internet became the primary tool for actors, agents, and casting directors alike. Actors no longer rely on agents so much for selective hard copy submissions of different looks, and instead showcase MULTIPLE LOOKS ONLINE all at the same time.

For this reason, having a headshot with specific marketing looks became paramount in the survival of the auditioning actor.

acting headshots

Jack Sweeney: Young Office / Architect

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Hayes Mercure: Young Professional / Ashley Craib: Girl Next Door

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Charmagne Saunders: Mom / Summer Slim: Young Office

WHEN PREPARING FOR YOUR HEADSHOT SESSION, if you don’t have an agent giving you advise on what type of looks to target, what can you do to find out what your target market is? 

This series of blogs will give you the tools you need to figure it out.  Read Part II!


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Lily Blau: Quirky Secretary / Girl Next Door

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Jennifer Bartling: Girl Next Door / Logan Hunt: Edgy Bad Boy

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Kirk Chamberlin: Casual Dad / Chris Game: Lawyer

lifestyle photos

Lifestyle portrait of actress and model Cathy Cooper

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Mary Elizabeth Boylan: Love Interest / Evan Green: Quirky Guy-Next-Door

magician portraits

Kevin Viner: Magician

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Wendy Haines: Hip Mom / Quirky Office


I love helping you by putting out this free information (often written on weekends and evenings) so please help me spread the word by commenting and or sharing this post on your social feed!????????


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