[Actor and Actress Headshots by Vanie]
I introduced a client to a manager I work with (something I rarely do, please don’t ask😬).
I thought they’d be a great fit, so I made the intro, wished her luck, and honestly? I didn’t think much more about it. 🤷♀️
A FEW DAYS LATER, I was CC’d on an email from the manager to my client. He thanked me for the connection, and as I scrolled down to read her original email to him, I instantly understood why he replied so fast.
Every inch of that letter of introduction oozed her personality (which, by the way, is intoxicating). 👀
But she didn’t just write a standard “Please rep me” email… she wrote her entire letter formatted as a character breakdown.
It was brilliant! 🤯 It was clever, formatted perfectly, and totally “her.”
Not only was I amused and entertained, but I thought to myself:
“If I were a manager, I’d meet with this girl immediately!”
She knew exactly how to make an unforgettable first impression… with her personality. ✅
AND THAT’S HALF THE BATTLE.
Getting the right people to notice you means finding a way to stand out.
You have to think outside the box. You can’t get lost in the shuffle of “generic.”
What’s the takeaway here? My client used her words and images to showcase her specific brand and personality!
If you send a clever, personality-filled email, but your headshots are posed, vacant, or “general,” you won’t stand out. 👎
Your marketing materials—from your cover letter to your headshots—all need to sell your story, your isms and your personality.
Does your headshot “ooze personality” like my client’s email did? If not… you should fix that. 😉
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