The most popular headshot marketing looks trending today (updated for 2023)

[Headshots by Vanie]

Below is a list of some of the most popular looks requested by agents and managers.

To figure out your own looks and what wardrobe to bring for each look, follow these seven easy steps:

1. Find the age group you fall into.
2. Pick out the looks that resonate with you based both on your appearance and essence. Don’t overthink this one and go with your gut instinct. With 25+ years experience, the day of your shoot, I’ll help finalize which looks you’ll get the most mileage out of so don’t worry about having too many looks.
3. Use the search bar on my blog page to search for the looks you wrote down and all the articles that feature that look will pop in! Note I said, the articles will pop in and not the looks themselves.
4. Click on each article, scroll down and find the look labeled as the same one you searched for.
5. Take a screen-grab of that look.
6. Repeat, and create a lookbook (collection) for each look, perhaps on Pinterest.
7. Go back to step one.

Oh and for a quick reference guide, you may also want to download my wardrobe guide.

With some planning and a little bit of homework, you can’t go wrong on headshot day!

Please let me know in the comments how this list helped change your prep work.💜

THE CURRENT TREND FOR THIRTIES TO FORTIES:

• Category: Girl Next Door/Guy next door
  • Nosy neighbor
  • Girls’ Night Out
  • Sex & The City Fashionista (yes still!)
  • Love interest
  • Friend / Sidekick
  • Fitness
  • Outdoorsy
  • Western
  • Farmer
  • Period Look – 50’s, 60’s, 1800s

• Category: Edgy
  • Hero
  • Heroine
  • Anti-hero
  • Villain
  • Street Thug
  • Street Girl
  • Prostitute
  • Victim
  • Army
  • Drug Addict
  • Drug Dealer
  • Gangster
  • Biker Gang
  • Urban Hip

• Category: Professional
  • Secretary
  • Assistant
  • Creative Professional
  • Geeky Tech
  • Lawyer
  • FBI Agent
  • CIA Agent
  • Doctor
  • Journalist
  • News Anchor
  • Nurse
  • Detective
  • Waitress
  • Therapist

• Category: Mom/Dad
  • Blue Collar
  • Country Club
  • Suburban
  • BBQ
  • Bohemian

THE CURRENT TREND FOR FIFTIES AND UP:

• Category: Grandmother / Grandfather
  • Blue Collar
  • Country Club
  • Suburban
  • BBQ
  • Bohemian
  • Outdoorsy Fit
  • Western
  • Farmer
  • Period Look – 50’s, 60’s, 1800s

• Category: Edgy
  • Hero
  • Heroine
  • Anti-hero
  • Villain
  • Prostitute
  • Victim
  • Army Sargent
  • Drug Addict
  • Gang Leader
  • Mafia Boss

• Category: Business
  • Secretary
  • Judge
  • CEO
  • Lawyer
  • FBI Director
  • CIA Director
  • Doctor
  • Nurse
  • Detective
  • Waitress
  • News Anchor
  • Therapist

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Alexa Rose: Boho / Hipster-Artist / BBQ Mom

Michael Profunato: Detective / Guy Next Door-Boyfriend

Toyin Moses: BBQ Mom / Edgy Down and Out

Preston Ward: Anti-Hero / The Boyfriend / Office guy

Penny Moore: Doctor / Boho Therapist

Nibio Downer: Upscale Business / Anti-Hero / Hip Urban / Customer Service

Molly Pei: Boho / Lawyer / Blue Collar

Adaeze Ifeyinwa: Young Professional / Hipster

Timothy Wright: Computer Tech / Suburban Dad / Upscale Business

Juana Carrillo: BBQ Mom / Gamer

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I love helping you by putting out this free information (often written on weekends and evenings) so please help me spread the word by commenting and or sharing this post on your social feed!🙏🏻