Let’s say you’ve done the whole “different looks” thing multiple times. It didn’t work for you, so you’re 💯 over it. NOW, you’re going for “general” headshots.
Well– wait a minute! I bet you haven’t really done the
“different looks” thing at all! Different looks DOES NOT mean changing outfits and giving the same sexy face in each one!
Bruce Baker: Western / 70’s Blue Collar / Detective
Caroline O’Neil: Upscale Business – Lawyer / Blue Collar Mom
I can’t tell you how many people come to me and COMPLAIN about specific looks not working for them. Then, when I look at their photos 📸, I’m astounded at the lack of looks they actually have… but that they think they got.
Jamon Randolph: Casual Business – Computer Tech / Phil Berry: Upscale Business – Politician
Jessica Demasi: Heroine / Fitness / Creative Professional
When you change outfits to convey a different look, you also need to change the essence of the character. Otherwise, it won’t work.
The Mom 👩👦 cannot have the same sultry, seductive essence as the Love Interest. HELLO?! Of course it’s not going to work to show casting directors “sexy” in a Mom outfit!
By doing so, you’re sending a contradictory message in your image. On one hand, you’re communicating you’re sexy… on the other hand, your outfit totally does not match sexy!
Loren Escandon: BBQ Mom / Edgy Heroine / Blue Collar – Down On Her Luck
Diana Hart: Country Club / Suburban Mom
Your brand isn’t clear, so you give them an excuse to move on to the next shot.
Similarly, the Blue Collar Guy 👨🔧 cannot have the SAME confident charm as the Leading Man. You get the idea.
Ty’Yir Taylor: Urban Hip / Studious Student?
HERE’S THE DEAL.
Different looks are what the market demands right now, and you can’t fight market demand. As a business owner of your own self, if you want to sell your product–YOU, you have to give the market what it wants.
DIFFERENT LOOKS. And you have to do this very clearly. 💎
Always make sure the lighting, the outfit, the backdrop, and most importantly, your essence, convey the same message. Don’t make the mistake of going for “general” headshots and wasting your money.
Instead, do your homework and understand exactly what different looks
really look like! Check out
my portfolio to see what I mean. 👀
If you’ve had these very thoughts, I’m happy to shed more light on the matter. Let’s talk in the comments below!
Porchea Carrol: BBQ Mom / Casual Business – Secretary / Detective
Silvia De’Leonardis: Creative Professional / Bohemian
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I like your articles, but what about the 65 and over group. I have been in background for a long time. Way over do for headshots. Any great ideas.
Hi Kathy,
Check out an article called “Popular Headshot Marketing Looks Trending Today.”