Why Incentivizing Referrals as a Photographer Doesn’t Work

Why Incentivizing Referrals as a Photographer Doesn’t Work

Have you ever tried to start a referral program incentivizing referrals from clients by offering to pay them? Like “If you refer me, you get $50 for every person I shoot”? Well if you have, you’ve probably figured out it doesn’t work. It BARELY works with...
Photographers: The One Client You Should Be Targeting

Photographers: The One Client You Should Be Targeting

Let me ask you a question. Who is your Ideal Client? Aaaand it’s not who you think. When I ask photographers who their ideal client is, I often get an answer that resembles their version of a dream client. Two totally different things. An ideal client, sometimes...
Terms and Conditions for Photographers: When to Enforce them.

Terms and Conditions for Photographers: When to Enforce them.

I have a very clear cancellation policy. When a client books a session, they automatically get a “quote” sent to them from my CRM (17Hats 👈 affiliate link) that has them go through a series of agreements before paying their deposit. First, they have to initial the...
How to Compete as a Photographer in a “Saturated” Market

How to Compete as a Photographer in a “Saturated” Market

The market is over-saturated.There are too many photographers competing for the same clients as you.They are all charging very little, driving down the cost of photography in your area.How do you charge more than them?Or really, how do you stay in business? Well,...
The #1 Reason Why You’re NOT Hitting Your Photography Income Goals

The #1 Reason Why You’re NOT Hitting Your Photography Income Goals

The other day, I shared a sales post on my Instagram stories, which if you didn’t know is viewed by your followers. Stories are a great place to sell especially when you’ve earned the ask by nurturing your ideal clients in your feed. The series was a testimonial my...