Email Marketing for Photographers: Why it’s Effective!

Email Marketing for Photographers: Why it’s Effective!

One of the reasons my prices aren’t publicly available on my website (controversial I know) is because it allows me to collect email addresses. Collecting email addresses has allowed me to bring fast cash injections into my business, and one way I do that is by...
How to Create a Tagline for Photographers

How to Create a Tagline for Photographers

What is a tagline and why do you need one? Well, a tagline basically summarizes your services so your ideal client recognizes you as a service they need. Why do you need one? So that you attract your people with just a few words. ✨No really.✨ I can’t tell you how many...
Creating a Pro Photography Website that Converts

Creating a Pro Photography Website that Converts

As I said in my last post. All roads lead to your website and your website is your number one salesperson. Your website is where prospects make a decision to contact you or to book with you. If you make it hard for them to trust you, they’ll move on. Remember the...
The Top 3 Sources to get Photography Clients

The Top 3 Sources to get Photography Clients

When you think about it, there are three fundamental sources for leads for headshot photographers.   First, there’s the referral source. Probably the most powerful source for leads in that it has the highest conversion rate with minimal effort.   Networking...
Mastering Natural Light Photography: Anywhere and Anytime of Day

Mastering Natural Light Photography: Anywhere and Anytime of Day

If you know my story, you know that when I started working as a photographer, I didn’t have a studio and I worked from home. Working from home was cool ‘cuz I didn’t have the added expense of the studio overhead BUT it definitely had its challenges. I had to...