The market is over-saturated.

There are too many photographers competing for the same clients as you.

They are all charging very little, driving down the cost of photography in your area.

How do you charge more than them?

Or really, how do you stay in business?

Well, first and foremost your work HAS to be stellar. Exceptional. Beautiful. Compelling. Different.

Do you have the craft of photography covered?

If so, then in a “saturated” market, the way to compete is by selling your value.

Meaning, while every other photographer is displaying their prices for the world to see and shop past until they find the cheapest one in a pool of photographers all doing the same thing…

YOU my friend are playing the game differently.

Your work is so good that prospects are curious enough about what you charge that they’ll email you to get that info.

Once they do, this is your opportunity to communicate to them HOW the photoshoot experience with you is different than with any other photographer.

This is where you show them that you understand their problem and know exactly how to approach the photo session so they feel confident choosing you.

This is when you communicate the step-by-step process of shooting with you so you take the “unknown” and stress out of the equation for your prospects.

THIS is selling your value.

THIS is how you turn price shoppers into value buyers.

Because by focusing on value over price, you position yourself as an expert, not just another option in a sea of competitors.

THIS is what allows you to attract clients who prioritize quality, experience, and results, over price.

Drop your questions below. Happy to help!