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How to Grow Your Photography Email List (5 proven steps)
Last week I mentioned how I monetize my email list and promised a follow up to give you some ideas on how to collect email addresses and grow your list. These are the 5 basic steps but first, you need a lead magnet if you don't already have one. A lead magnet is a freebie that gives your ideal client something they need and want before purchasing your services. Something which helps them identify you as an expert in your field to work with you more confidently. 1. Promote your lead magnet on social media every chance you get. Create a call to action after a relevant post for them to download...
Here’s Why I Have an Email List and Why, as a Photographer, You Should Too
One of the reasons my prices aren’t publicly available on my website (controversial I know) is because it allows me to collect email addresses. Collecting email addresses has allowed me to bring fast cash injections into my business, and one way I do that is by ✨selling out✨ my sale days. Depending on my business needs, offer 2 to 4 mini-sale days a year where I provide my clients with the opportunity to shoot with me by purchasing small package bundles I don’t normally offer for my standard sessions. Selling out on these Mini sessions brings in five figures in one day. In fact, one of the...
Get Photography Clients With a Single Sentence
What is a tagline and why do you need one? Well, a tagline basically summarizes your services so your ideal client recognizes you as a service they need. Why do you need one? So that you attract your people with just a few words. ✨No really.✨ I can’t tell you how many times, my tagline alone has gotten me clients eager to buy from me. I know this because my clients repeatedly say things like, “When I saw that you’re the photographer for actors who don’t like to pose, I was like, YES, she’s for me!” "You are talking to me!" and "OMG your the photographer for me!." So how do you come up with a...
Boost Your Sales Now, Fix Your Website!
As I said in my last post. All roads lead to your website and your website is your number one salesperson. Your website is where prospects make a decision to contact you or to book with you. If you make it hard for them to trust you, they’ll move on. Remember the “know, like and trust” factor? Let me first explain through an analogy. Have you ever been to a film festival and watched films you could tell were made on a low budget and they kind of bored you? Or maybe you’ve seen low budget films on a local channel and noticed that something just wasn’t quite right? They do still exist by the...