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Warm Leads vs. Cold Leads (and Where to Find Them)
When you think about it, there are three fundamental sources for leads for headshot photographers. First, there’s the referral source. Probably the most powerful source for leads in that it has the highest conversion rate with minimal effort. Networking is a great way to grow a circle of referral sources for your business but I’m not going to get into all the ways you can network to acquire referral sources cuz networking is my least favorite thing to do.??♀️ In my case, referral sources have grown organically while I focused on growing my photography business with advertising, SEO and now...
Mastering Natural Light Photography: Anywhere and Anytime of Day
If you know my story, you know that when I started working as a photographer, I didn’t have a studio and I worked from home. Working from home was cool 'cuz I didn’t have the added expense of the studio overhead BUT it definitely had its challenges. I had to constantly keep my place clean for visitors. I’m tidy, but it’s nice to let loose sometimes you know? And I had to constantly ask clients if they were allergic to cats. Sometimes I’d have to lock up my poor cats (I always had anywhere from two to four cats back then). I’ve somehow now ended up with three dogs and one cat. The biggest...
Stop Hiding, Start Booking: How Authenticity Attracts Your Dream Photography Clients
So I posted an AP photograph on Instagram stories of president Trump surrounded by the CIA after his ear was grazed by the bullet. My caption was something like, “Even when one of their own gets shot, they still won’t get rid of guns.” And I got a DM from a fellow photographer who in so many words told me that 1) I’m clearly biased, 2) I shouldn’t talk guns after a shooting and that, 3) I make great videos but that I should stay out of politics. This isn’t the first time I’ve been told to keep my mouth shut by the way. But I also got many other DMs from people who wanted to let off some...
How to Become the “Only” Choice for Your Clients
Do you know who specifically is your ideal client? In marketing, the term ideal client means, the very specific client you are targeting. The ✨one✨ person you are speaking to in your marketing. If you’re a wedding photographer, you’re speaking to the bride planning her wedding. If you’re a corporate photographer, you’re speaking to a business or business owner who needs headshots. If you’re a brand photographer, you’re speaking to an entrepreneur who needs images for marketing. But I’m going to throw a curve-ball at you. The more specific you get about who your ideal client is, the more...